What Do Web Companies Charge for Websites?

Every week we field calls from businesses and individuals who are shopping around for a website company to build or redesign their website. These folks are trying to make sense of the wide disparity in estimates they receive. For example, one company has quoted them $1,500, another $5,000,  and yet another cites a cost of $15,000, all for the same website project. At Executionists, we do our best to educate our clientele and eliminate some of the confusion. The chart that accompanies this article is an attempt to help clients understand the types of web design and development companies out there and to help demystify the charges.

The main types of website companies are:

  1. One-person shops: These are individuals with some website programming and design experience. They typically provide basic services.
  2. Salesman/Broker: These people can talk a good game and once they get your business,  they send it offshore or to some partner web company.
  3. Offshore Developer: Pick a country – they all charge less than US resources, but it’s a real gamble.
  4. Small Agency: A 3 – 10 person company with some process and expertise.
  5. Mid-Size Agency: A 20 – 50 person company with a full range of services.
  6. Large Agency: A 100-plus person company with dedicated teams and a high-level of expertise catering to enterprise-level endeavors.

The estimates on our chart are general and based on our 18 years of experience developing websites for a range of clients from small businesses to Fortune 500 companies. Note that we did not include DIY web services or hosted website service companies in this chart (we’ll cover those in a future post).

If you are shopping for a website design company, here are 3 key tips:

  1. Prepare a Requirements document that describes the project and the key features and desired functionality. Give this to each potential vendor so they are all bidding on the same requirements.
  2. Make sure you also get estimates on other costs such as hosting, software licensing, backups, and post-launch maintenance services.
  3. Try to choose a full-service company so you don’t have to also shop for website maintenance or marketing services later.
Download-client-questionnaire

Ideally the company you choose will be your online partner for the long-term. That way they can support and grow your business proactively, based on their familiarity of your business goals.

 

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Posted: April 28, 2014