Is Your Website Helping Your Business Stand Out? Understanding Branding With The Hamburger Approach
If someone dropped a plain hamburger patty and a cold bun on your plate, would you find it appetizing? Probably not. Even though the hamburger patty is the main component of the burger, it’s the other ingredients that add flavor and make the whole burger so delicious. The same goes for your web branding strategy.
In the Hamburger Approach, the hamburger patty represents your website. It’s usually the main focus of your online business, but you need to add strategic ingredients to make your online brand distinctive, memorable, and bring the customers to your door. Ultimately, this is what distinguishes your brand from your competitors. Or, why you choose In-N-Out over McDonald’s.
Branding Ingredients Include:
- Paid Online Ads
- Email Campaigns
Determine If Your Current Website Branding Strategy Is Effective
Knowing whether or not your customers like tomatoes is important. I.E. what type of content are your providing and are you placing it on the appropriate channels? For example, does your ideal client search for your services through a google, or do they source their information/shop through a specific social media platform?
Additionally, the time clients spend on your website, and on what pages, can help you understand where you can be more effective. An analytics tool will tell you a lot about how your website is doing. Most analytic tools take a designer only an hour to install. When designed effectively, all of these components will elicit emotions that lead your client to taking action. Emotion is still the deciding factor when it comes to making decisions.
For in-depth look, read our Step-By-Step Branding Guide here.
Don’t let the hamburger approach fool you. There is much more planning that goes into each of these ingredients. We always recommend hiring a web design agency that has experience balancing business strategy, visual design, technical skills, and usability best practices. You can also get much more specific and relevant information by discussing your design project with us. You can call us directly at (424) 245-5472, or fill out our email inquiry form.
If by now you’re considering a redesign, here are 6 companion videos to get you started:
- How do I plan for a website redesign?: This article discusses how businesses can put the critical pieces in place and set the stage for a successful project. As the old adage goes, “Those who fail to plan, plan to fail.” View Video >
- How to approach branding strategy for your redesign.: Branding is the cornerstone of your business; It’s your outside face to the world. In this article, we discuss how a redesign is an opportunity for you to strengthen your brand. View Video >
- How to organize content for your redesign.: Content is still king. Website customers want relevant text content, compelling imagery, and other media. We discuss how to approach your content strategy and organization for optimal usability. View Video >
- Technology considerations with redesigns.: Technology changes as fast as design trends and there are many ways to improve your website technology. We take a straightforward approach and provide sensible recommendations. View Video >
- SEO considerations with website redesigns.: Many businesses are in need of an SEO refresh and are missing opportunities for increasing the relevancy of their content. Watch this video if you want to maintain your search engine equity. View Video >
- Budgeting for your redesign?: This is a tough topic, it stands to reason that a redesign should cost less than the original website, right? But don’t fail to consider rising labor costs and increased technical and testing requirements on the mobile side. View Video >