The YouTube ads fall into 2 categories, In stream and In Display ads, In stream ads are the short videos that play before, during, or after the video you’re watching. In display ads show up in YouTube searches similar to search ads, but with the thumbnail of the video. Your YouTube dashboard will provide complete statistics on your video ad views, sharing and visitor demographics. 100% of the top 100 global brands run YouTube ads, but only about 10% of small businesses use YouTube - if you’d like to learn more about YouTube or any Google ad service contact us at executionists.
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If you are an ecommerce store, then Google Shopping is the way to go. Google Shopping displays products with pricing in the search results. Google Shopping integrates through most ecommerce platforms.View Video »
Have you ever been to a website to look for a product or service and then the next day you are on a completely different website and you notice an ad for the website you were looking at the day before? This is Retargeting, Retargeting works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online.View Video »
Google Adwords is Google’s service that allows you to purchase advertising space on Google Searches, Websites in the Google Adsense Network, and on Youtube. Here we provide an overview of the Google Ads network.View Video »
When you’re searching for something on Google, Search Ads show up at the top of search results as a text ad with a green ‘Ad’ block next to it. If you think your customers will be using Google to search for your product or service, this is a great advertising option for you.View Video »
There is no one-size-fits-all marketing strategy and budget, but there are some universal smart practices. Online marketing can include: SEO, email marketing, social media posts, PPC ads, marketing analytics and more. In this 1 Minute Breakdown we review the components of a smart online marketing strategy and some money saving tips.
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