Since many startup businesses lack robust website budgets, the goal is often to produce an MVP or minimally viable product or in this case a minimally viable website. This means the first website does not include all the features and functions you can imagine, it’s a stripped down version that can kickstart the business and achieve your initial business goals.
The benefits of an MVP approach are:
• Less cost
• Quicker to launch
• Gauge customer / investor interest
• Foundation of your Phase 2