Google Ads Explained Part 5: Google Shopping

If you are an ecommerce store, then Google Shopping is the way to go. Google Shopping displays products with pricing in the search results. Google Shopping integrates through most ecommerce platforms.

Here’s a quick overview of how to start with Google Shopping Ads.

  1. First, open a Google Merchant Center Account
  2. Second, Create Product Data
  3. Your file must include the following data for every item:
  • Pricing
  • Availability
  • Complete shipping details and costs

Next, Link your Merchant Center and AdWords Accounts, and finally, Create Your Shopping Campaign. Bidding will also be managed at this point with manual bids being set at their maximum cost per click. If you want to start a Google shopping campaign contact us at executionists, and watch the rest of the videos in this series.