Budgeting for Online Marketing

There is no one-size-fits-all marketing strategy and budget, but there are some universal smart practices. Online marketing can include: SEO, email marketing, social media posts, PPC ads, marketing analytics and more. In this 1 Minute Breakdown we review the components of a smart online marketing strategy and some money saving tips.

One of the most frequent questions we get is: “How much should I allocate for online marketing?” Unfortunately, there is no one-size-fits-all marketing strategy, every business is unique. Some of the more important elements of a marketing strategy include focusing your budget on where your target audience is, being consistent and tracking your success or failure using reporting tools. In our experience, for small-business clients, a monthly budget of between $750 – $1,500 is a good place to start. This budget can be allocated to SEO, email marketing, social media posts, PPC ads, marketing analytics and more. One way to save money is to pay an outside agency to develop a strategy for you and then take some of those monthly tasks in-house and just pay the agency for the more complex tasks. If you would like further information or help marketing your site, contact Executionists today.

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