3 Marketing Truths – 1 Minute Breakdown

Believe it or not, we’ve worked with many startups that don’t have any plan for marketing. They are so involved in developing their product or service that they don’t think about how to actively promote it. This is one of the main reasons why startups fail. Watch the video for the 3 truths about online marketing.

First, understand that marketing is a bottomless pit. It will take as much money as you can throw at it. If you are on a limited budget, you will need to work with an agency that can create a strategic plan based on your budget.

Second: Marketing is a long distance race, not a short sprint. To be successful you need to consistently be marketing – that means every week, every month, for as long as you want to grow your business. So establish a marketing budget early on.

Third: You can track your ROI, return on investment. Online marketing applications allow agencies to track the success of your marketing campaigns down to the click and the penny, so you can see what is working.