Website Redesign: Weight Loss & Beauty Services Case Study

We recently launched a newly designed website for Valley Medical Weight Loss, a business with several locations in the Phoenix, AZ metro area.

Valley Medical Weight Loss’ old website was outdated and in need of a design refresh. In the health and wellness industry, first impressions are critical. A website needs to be aesthetically pleasing. Visitors want to know the breadth of services and if there are any specials/offers on products and services. VMWL’s website had a look in need of modernization, but it was very important for them to retain their SEO ranking and values. To add to their redesign fears, their blog was built separately from the rest of the website.

If your health and wellness website is in need of a facelift, or you have questions about a website redesign, contact Executionists.

weight loss website redesign case study

Executionists Steps in For Website Redesign

We created various templates and layouts that Valley Medical Weight Loss could choose from when creating a new page. WordPress, like Drupal, works well for teams because you can assign different levels of roles and permissions to different users. In addition to adding custom post types for the team section to help manage the roles of staff, we provided training and instructional documents that covered all of the basic website editing tasks.  We also used a mix of WordPress customized templates and WP Bakery to create various pages and custom post types that will maintain layouts and styles as they continue to create new content in various areas of the site.

Our team of experts were able to import their blog and blog metadata directly into the new WordPress website in order to preserve their SEO. The new website is now mobile responsive and easy to work with, so that they can update content themselves going forward.


This is the new website homepage on the left…                                                               & this is old website on the right.

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The major differences in design added to the credibility and trust of their practice, without compromising any of the work that they had already done to build their audience.

For a no-nonsense estimate on your web redesign, use the Executionist Inquiry Form.

Visit Valley Medical Weight Loss:

Rachel Panush
by Rachel Panush
Rachel is the Senior Lead Project Manager at Executionists Inc. in Marina del Rey, CA.
Posted: July 10, 2018