Top 6 Easter Eggs Online – Why Do Web Designers Go Through The Trouble of Making Easter Eggs?

Editors Note: Today, we are featuring a guest blog post from Zendy Labs.  This cool tech firm in Hawaii specializes in all aspects of building and running a website, and they have shared some insider tips with us on finding hidden little features and secret goodies across the web.

 

Easter eggs are all around us, hidden in movies, video games, websites, and even art. Not the dyed, bunny-planted kind, but rather the kind that offer hidden content lying just beneath the surface. They’ve been a mainstay in video games for decades, with clever developers slipping in hidden content to the majority of games in the form of codes, alternate endings, secret characters, random silliness and more for savvy players to find. Movies, and more recently DVDs, also take advantage of the opportunity to further entertain viewers with little hidden extras. For one example, take Pixar movies: since at least Finding Nemo, every Pixar movie has featured a character from the next movie in it, usually in a small and easy to overlook place.

Website developers are also quick to jump on the Easter egg train, and for good reason: they keep viewers on pages longer, increase the amount pages are shared, give a site/brand a stronger personality, and of course, because they’re just plain fun. Let’s take a look at some examples, and how they can help a site increase traffic, web presence, and more.

Google’s language selection

swedish-chef

Google has probably the largest collection of Easter eggs on the web. One of their most famous examples is found in the language settings, which contains over 120 languages for users from around the world. However, hidden amongst traditional languages are others like Elmer Fudd from Looney Tunes (if you’we wooking fow some fun). If Elmer Fudd isn’t your thing, you can also try Klingon, Esperanto, or Bork, Bork, Bork (the language of the Swedish Chef from the Muppets.) This is one great example of how to keep users spending more time on your site – hard as it is to believe, according to Google, there are over 1 million page views a day in Swedish Chef.

YouTube’s Harlem Shake

Another benefit to adding Easter eggs into your site is the increased chance of people sharing the site in order to show off the hidden gems they’ve found. YouTube has used the popularity of the Harlem Shake to great effect in their search engine – just type, “do the Harlem shake” into the site’s search bar to see the results. We won’t spoil it for you here if you haven’t seen it. Just try not to share this with friends after you see it!

The Book of Mozilla

Users of the Mozilla Firefox browser can access The Book of Mozilla by typing “about:mozilla” into the browser’s search bar, bringing up random Revelations-style verses about the browser. There are five so far, with new ones for each new release. Silly, random Easter eggs like this show visitors that the site is interested in creating content just for them, which builds trust and makes a site or brand more personable as well.

HEMA’s Product Domino Effect

Dutch store HEMA’s website appears to be a typical retail site at first – but when a visitor hovers their mouse over the cup on the top of the front page, or just waits long enough, all the products on the home page start crumbling down in a domino effect! Retail sites don’t often incorporate humorous Easter eggs, so those that do gain extra points with visitors.

The Konami Code

The Konami Code

The Konami Code, image source: www.static.giantbomb.com

For gamers who came of age in the late 80’s and early 90’s, the Konami code is a quintessential piece of childhood. The cheat code to end all cheat codes (up, up, down, down, left, right, left, right, b, a) first showed up on Gradius and Contra for the NES and later was put into dozens of other games, but has now made its way onto the web as well. Konamicodesites.com (which is only unlocked by using the code) has a list of dozens of sites that have incorporated the cheat code into their pages in some way. Digg and Facebook are two of the more popular sites on the list, but there are many more. Easter eggs like this are great ways to increase the chances that someone will share your site, and to make your site more appealing to visitors by showing you’ve put cool content in just for them. Plus, serious nerd cred.

Facebook languages

Similar to Google’s language options, Facebook has two fun options in the language menu: English (pirate) and English (upside down). Upside down flips all of the text on the page, while pirate obviously changes everything to the swashbuckling language of the high seas. In Facebook’s pirate English, the “like” button has become “Arrr, this be pleasin to me eye,” while other notable changes include your friends changing into “scallywags” and updating your status becoming “plunderin.” Fun Easter eggs like these keep visitors on a page longer, and decrease the rates that visitors will bounce from, or instantly leave, a page as well.

These are just some of the many examples available on the web of hidden Easter Eggs. Fun for site developers and visitors, there are many benefits to adding hidden content to your page, including increasing the chances visitors will share your site, as well as the amount of time they spend on a page, giving your site personality, and more. One big effect of adding Easter eggs is that once they’ve found one, visitors will be inclined to search your site for more, leading to increased site exploration.

The next time you’re on a favorite site, look around to see if there are any secret goodies, and the next time you build a page, think about throwing some clever Easter eggs in for visitors to find!

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About The Author:

At Zendy Labs, we want your website to work for you. That’s why we handle all technical aspects of building a website – domain name, web hosting, programming, design – and running a website – monitoring, reporting, and regular updates. Follow us on Facebook.

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Posted: October 16, 2013