Super Low-Cost Hacks for Stale Websites
The web loves activity and thrives on constant updates and new content. If you let your website stagnate, anyone who’s visited your website more than once may notice the stale content. The important thing to keep in mind is that search engine bots that scour the web looking for intelligent life will notice your lack of activity and will gradually dismiss your site by lowering your search-engine rankings. You can rest when you’re dead. These low-cost easy hacks will help keep your website fresh and active without a big expense.
Content hacks: Having trouble updating blogs, new or content? Try these hacks:
- Dictate your post into your mobile phone as you are driving or feeling inspired. Later, transcribe it or use an app to convert it to text or give it to someone who can write well and ask them to turn it into a written post.
- Create a monthly schedule for posting in your news or blog section. And set a reminder.
- Do your writing anywhere using a cloud-based text app like Google Docs. Then, you can access your posts anytime from any connected device.
- Pay a professional writing service to create unique content for you. I guarantee that you can find a good writer to create compelling blog articles!
- Solicit your staff or associates to create content. Have a monthly rotation of article writing or plan out an editorial calendar in advance.
Image hacks: The most apparent indicator of a stale website is out-of-date imagery.
- Hire a web designer to refresh images used in website banners and promotions. Have your designer create several banners at once that can be swapped in and out of high-traffic sections of your website. That way the cost will be lower and you’ll have fresh images to use over a period of time.
- Try to think out-of-the-box. Choose modern imagery that shows imagination and reflects the tone of your business.
- Update those old headshots. I know you looked sexier/younger/slimmer when that photo was taken, but the current you is more authentic and fashions have changed since you took that last one.
- Update your client or partner logos, if you display them on your website.
- “Re-skin” your website (i.e. give it a visual update). Depending on how it was coded, it may be easy for a web developer to update the colors and font styles of your website.
- Remove old Flash animations and replace them with static images or a slideshow.
- Remove out-of-date plugins . (Please don’t tell me you have a visitor counter!)
- Update the photo gallery or portfolio plugin; just make sure your images are high-res enough to display well.
- Add in a social media feed if you are active in social media (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc).
Here’s our Super Hacks Infographic: