Social Domination = Profits
In 2019, 3.2 billion people are active on social media daily. 54% of people on social media use it to research products. Finally, 71% of consumers who have interacted positively with a brand on social media, are likely to recommend the brand to their friends and family.
The Power of Authentic Engagement
With these statistics in mind and the ever-growing opportunity for businesses and brands to connect with potential customers, there’s a need to stand out. One mistake many companies make on social media is to rely on the number of followers they have, as opposed to their engagement rates. For one thing, fake accounts can disrupt accurate accounting for engagement and conversion rates, resulting in a higher cost per acquisition per customer. When it comes to managing your social media and gaining an authentic return, you have to do 3 things:
- ENGAGE: Engage authentically- don’t pay for fake likes/follows.
- CLEAN: Delete spammy followers and accounts
- EXECUTE: Create content that is targeted for your specific audience, but make sure the content is still universally accessible.
To emphasize the number of fake accounts floating in the social cloud, Facebook deleted a mind-blowing 2.2 billion accounts deemed fake in the first quarter of 2019 alone. In addition, Twitter has removed as many as 7.5 million fake accounts as of April 2019
Bottom Line: Fake followers won’t interact with your brand’s social media posts. The result is lower engagement, lower rankings in news feeds and most importantly, lower conversions for your brand.
The Optimization Solution Starts at “FREE”
We can help optimize your social media accounts with our free social media evaluation. We provide a breakdown of your accounts and posts, as well as the percentage of real followers and your engagement rate. We will also provide you with an outline of recommended actions to take, as well as the option to let us help you with strategy, content creation, influencer partnerships, and advertising.