masterblaster organic seo boost

MasterBlaster is the marketing solution that blasts your single piece of content into up to 60,000 unique URLs – indexed automatically by Google, Bing, and Yahoo. Your content will appear in relevant search results.

MasterBlaster distributes dynamic content onto geographically tagged nodes [pages] for up to 60,000 locations from the nation’s largest cities to the smallest neighborhood. This “Hyper Local” marketing targets prospective customers in highly specific, geographic areas, often with the intention of targeting people conducting “near me” searches on their mobile device.

masterblaster organic seo diagram 2

MasterBlaster’s “Pass Through” functionality can deliver the prospective client from the organic Google search result directly to the desired Landing Page in one click. One piece of content and one domain can result in 60,000 indexed URLs. With our MasterBlaster 10 package, one domain can become 10 sub-domains. This equals a potential of 600,000 unique URLs for your content.


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All of our MasterBlaster instances come equipped with real-time analytics and data visualizations at the company, campaign, and individual URL levels.

  • MasterBlaster Components:
  • Scalable Google Cloud Hosting
  • Redis Caching
  • New Relic for site health management
  • Google Analytics and Search Console for reporting via Data Studio

MasterBlaster Process Overview:

  1. Determine keywords for your industry and requirements
  2. Add keywords to content: landing pages or image based advertisements
  3. Acquire relevant domain
  4. Blast / Publish
  5. Maintain, support and report on campaign

Deployment Strategies

The diagram below shows that a campaign can be branded or not branded. Then a choice is made to make it positive, neutral, or negative. Finally we determine if the campaign will link to a published landing page, pass-through to a website page, or link to an image ad.

masterblaster deployment

Business Scenarios for MasterBlaster

1) Reputation Management:

For a business or organization that wants to dominate content around individuals and teams. We can secure permutations of names in conjunction with other key words and push them out to thousands of URLs. The search result can be linked to an official landing page with relevant content.

Examples of keyword searches that can be used:
“Lebron James fake news”, Jack Smith Controversy”, “Issues with Epicor Management”, “Epicor CEO news”, “Tesla stock dump”, etc.

Ideal for sports teams to manage reputation of team members and the franchise in the news.
Ideal for business organizations seeking to mitigate reputation damage around individuals.
Promotes a positive, unified message around members of an organization or business.
Pushes negative content further down the search results.

Since it takes time to deploy and become indexed. We recommend this as a proactive piece of strategy as opposed to reactive. Once the instance is up and running it will be quicker to respond to any reputation issues.


2) Product/Services Promotion:

Product/service names and popular search phrases for products/services can be targeted to great detail. Geolocation makes “near me” searches more relevant.

Examples of keyword searches that can be used:
“Product/service name [near me]”, “Solar Product type cheap [near me]”, “Competitor product name [near me]”, “Top Product type [near me]”, “Service name [near me]”, etc.

Key phrases for product name, specs, and other descriptions.
Dominate “near me” searches.
Create a product sales landing page or ad with an immediate link to BUY.
Also target competitor products/services.


3) Political Campaigns:

National campaigns around candidate or party positioning can be made more effective when blasted out to thousands of geolocations.

Examples of keyword searches that can be used:
“Candidates position on AB49”, “Candidates name on abortion”, “Who endorses…”, etc.

Target constituents with multiple message types.
Image-based ads can be used instead of landing pages.
Red states and blue states can be targeted at the same time with different messages.
Tailor messaging to specific locations/districts.


4) Remarketing Power:

We can aggregate UIDs from web visitors for any campaign. These UIDs can be used to retarget this audience for any product/service or campaign even if your campaign in not branded.

Example of remarketing strategy:
Car company that wants to promote new model. Identify the target audience with personas. Then craft any type of campaign that will appeal to these personas. Campaigns don’t have to be relevant to car purchase, they can be around entertainment, and other in-market categories. Collect UIDs from campaigns and remarket to that audience with new model car ads.

Combines the power of localized organic search with Google remarketing ads.
Maintain your own tailored retargeting lists outside of Google and Facebook.
Reduce cost of list acquisition.

 


There are 4 primary services that make up the MasterBlaster service:

ONE:

Spin Up: This is the preparing of the hosting environment. Spin up the site instance. Configure domains. Work with SSL and HTTPS.

TWO:

System Maintenance: The monthly maintenance required to ensure the MasterBlaster instance is running smoothly, working with any changes to Google’s algorithms, and regular updates to the system.

THREE:

Intake Strategy: This is an optional service that provides the initial marketing strategy and deployment for the instance. Below are some diagrams that explain this service.

FOUR:

Marketing Consultation: This service is required for the first 3 months of any MasterBlaster instance to provide ongoing review and consultation.

 

Intake Strategy Overview

masterblaster organic seo diagram 1

This first diagram shows that from one domain we can make up to 10 sub-domains to form a MasterBlaster 10 “block” or instance. The block is focused on a specific campaign type. Typical campaign types are; brand, product, content, and industry. Then the domains are assigned geo-location and other “tokens” to spawn up to 600,000 URLS. This information is captured in our intake spreadsheet.

 

 

The second diagram shows our strategy around creating the content for the search engines. Based on the campaign URL, we use Google Search Console to extract the most popular search terms. These are then broken up into the 5 search components needed to populate our MasterBlaster campaign spreadsheet. The spreadsheet is then uploaded into the instance. Further work is done to generate sitemaps for each URL to speed Google’s indexing. We then highlight the important data for Google. Finally we create a campaign dashboard with Google Analytics to track the campaign results.

Pricing:

$2,000 Setup (per instance*). Discounts are available for multiple instances. This includes:

  • Spin up MasterBlaster instance
  • Set up analytics and keyword analysis
  • Establish domain
  • Create roles
  • Client Training (optional)

$1,000 Maintenance per month (per instance*), required for the duration of the contract, this includes:

  • Hosting of instance and up to 10 domains
  • Management and scaling based on demand
  • Technical Support
  • Analytics Reports

$2,000 Intake strategy (per instance*) as outlined above. This is optional, in lieu of this, we can train your internal marketing resource to complete the intake strategy process.  This includes:

  • Campaign strategy
  • URL strategy
  • Landing page review and recommendations
  • Google Search Console identification of search terms
  • Creation of search components
  • Creation of site maps
  • Set up analytics (Google Data Studio) and keyword analysis

$1,000 Consulting per month, required for the first 3 months of the contract, this includes:

  • Review of the campaign strategy
  • Review of landing pages
  • Review of analytics
  • Training and consultation

Additional Costs:

Design and content creation $125/Hr: Content for your landing pages or advertisements (text, images) will need to be created. If you do not have this ability in-house we can provide these services as-needed.

Customization of MasterBlaster pages $200/Hr programming tasks such as:

  • Creating multiple layouts for landing pages.
  • Adding interactive buttons
  • Adding forms

*Notes: An “instance” consists of a relative limit of 10 domains [1 domain and 9 subdomains].  Instances can be increased per demand with additional expenses of hosting and maintenance to be added as needed. We cannot guarantee the speed, or consistency, of Google indexing. In our experience it takes 21 – 28 days depending on the number of URLs and the Google bots.

 

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