Inbound Marketing Content Strategy: How To Promote Your Blog Content Online
Promote or Vanish in Obscurity – Executionists’ Blogging Tips
This week, for the fifth article in our Inbound Marketing Series, we’ll be providing tips and industry best practices on the best ways to promote and market your blog content. Last week, we talked about creating remarkable content for your business blog, so if you haven’t read it, you’ll want to check that out first.
Congratulations, You just published your first blog post! But before you can relax and check Google Analytics to see how many people have read your post, you’ll need to do a little more work. Remember, there’s so much content on the web, that unless you promote your blog, it probably won’t be found. Inbound Marketing is a great way to present your posts to your target audience.
If you are persistent and properly promote your blog from the get-go, you’ll start receiving organic traffic and it WILL continue to increase over time. We suggest you follow the methods we discuss below, but remember to be prepared to wait at least 2-3 months for decent traffic to begin to flow.
Follow these five steps with every new blog post and you will see an uptick in your blog readership and website traffic:
#1 – Add Sharing Buttons To Your Blog
Social media sharing buttons can be added to your blog very simply if you use a CMS like WordPress, Joomla, Drupal or Magento using any social media sharing plugin or widget. We recommend using AddToAny or ShareThis to get all-purpose social sharing buttons for your blog.
#2 – Broadcast Your New Content on Social Media
Post a status update on your Facebook Page to let people quickly know what your new post is about and try to include an image with it. Posts with images on Facebook receive 53% more likes than the average post. Announce your post on the rest of your social sites like LinkedIn, Google+ and even Pinterest. You can also Instagram an image from your latest blog to grab your followers attention and let them know that you have new content posted.
Twitter is a little different when it comes to promoting your blog. Considering the fast-paced micro-style environment of Twitter, it is acceptable to repeatedly post links to your new blog post throughout the month of initial posting. Just don’t overdo it, 3-5 times spread out through the day is perfect. Try tweeting the headline with a link, quotes from the post, or interesting facts and stats that are included in the new blog content.
#3 – Submit Your Content to News & Bookmarking Sites
After you’ve hit your social media audience, it’s time to try to branch out. A great way to do that is through social bookmarking and news sites. These are online communities, blog sharing sites and directories where people share links they find interesting.
Here are some examples of popular social news and bookmarking sites. You may have to play around on these sites a little to understand how they work, but it’s worth it. They also all require you to register an account before you can submit links:
Beware: these sites should NOT be used solely for shameless self promotion; you have to become an active member of the community and gain authority in order for other viewers to really engage with your content. In order to begin submitting your links to these kind of sites, you’ll first need to find and share interesting articles besides your own, and like/comment on other people’s submissions. Once you’ve become an active member, these sites can help you reach a much wider audience.
#4 – Syndicate Your Content
Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. The benefit or value of syndicating your content isn’t necessarily to make money from it. In this case, you are looking for additional target consumer traffic that you can receive for free by simply using other sites to republish posts or articles. The additional exposure will help boost traffic to your blog.
Here are some site’s we recommend to make syndicating your blog posts super easy:
- IFTTT.com – allows you to syndicate to over 50 different sites.
- BlogCatalog.com – helps you connect with other bloggers to share ideas and posts.
- NetworkedBlogs.com – Get found and get more traffic when you submit your blog, also links to Facebook.
- Syndic8.com – syndicates blogs that cover a wide variety of topics, one of the most popular syndication services.
- Blogdash.com – the source for reader reviews of the web’s bloggers and columnists.
- Amazon.com – did you know you could submit your blog posts to Amazon. Go to: https://kindlepublishing.amazon.com/gp/vendor and get paid when a Kindle owner reads it!
- Outbrain.com – syndicates your blog posts to sites like CNN.com and FastCompany.com.
#5 – Send Your Contacts an Email or Newsletter with Your Content
Last but not least, it’s always a good idea to engage the people that are already signed up to receive your newsletter or subscribe to your blog by sending them an email or link to your RSS feed. You can plan to send out weekly or monthly e-newsletter with links to 3-4 of your latest blog posts alongside short yet compelling descriptions. Another way you could circulate your new content is by adding your latest blog post to your email signature (check out Wisestamp.com for more on that). If you add an RSS feed to your blog, your subscribes can automatically receive notifications when you publish new material.
Get Creative When Promoting Your Blog Posts
There are many other creative ways to promote your blog post. Don’t be afraid to try something new! The important thing is to keep innovating and stick to the things you see that are working for your business.
What do you think? Have you used any of these methods to promote your blog? Do you have another, outside-the-box idea for promoting your blog posts? Please let us know your suggestions in the comments below.
Need help managing and promoting your business or nonprofit blog? Contact us for a free digital consultation!