Our Work
Welcome to growth

Executionists has had the good fortune to work with PennyMac, a rapidly growing mortgage originator and servicer, since 2008. At that time, they were about 50 people strong. Now, 9 years later, they are the largest non-bank correspondent lender in the country and publicly traded on the NYSE.

“When we were a startup, we came to Executionists with an impossible task: ‘build us a website, but we are going to give you fairly limited direction, ever-changing content and almost none of our time, and by the way, you better have the best pricing too’. They worked with us through creative differences, indecision on content and constantly moving timelines. Unfazed, our partners at the Executionists pulled together and made it happen. The site has gotten raves from the rest of our employees and we met our timeline for the launch of the company. I cannot recommend this team enough and look forward to a long-standing relationship. The name says it all.”

– John Vergara, PennyMac USA, pennymacusa.com


We designed the initial website in 2008 as a simple HTML website. In 2012, PennyMac transitioned to a Drupal-based site to facilitate internal content management. The next iteration in 2014 was mobile-responsive and Executionists provided the interface design for the website.


We were commissioned with developing their first logo. Subsequently, we have been the designers of choice for PennyMac corporate branding. We’ve helped develop the brand guidelines that ensure marketing is consistent across the brand. We have created new branding for the parent company, PFSI, the Commercial Real Estate division, as well as for a myriad of supporting divisions.

Need a branding package for your mortgage website?

Social Media

Executionists developed various organic and paid solutions for PennyMac on platforms like Facebook, Twitter, LinkedIn and Google+ and monitor customer reviews & ratings on platforms like Yelp, Lending Tree and Zillow.

Executionists has implemented social media services including: marketing, management, interaction, engagement, reputation management, and social media customer outreach for PennyMac since 2013. During that time,
• Facebook conversions increased by 57.7%
• Twitter conversions increased by 430%
• LinkedIn conversions increased by 79.5%
• Google+ conversions increased by 118.6%

Need a marketing package for your mortgage website?


PennyMac utilizes the HubSpot platform for their email campaigns. Our team has provided design, programming, and strategy around email and HubSpot landing page design. In conjunction with these services, the PennyMac team knows they can depend on us to help their internal marketing team with training on the HubSpot platform and and other marketing support they may need.


PennyMac runs constant AdRoll campaigns for various products. The ads are linked to custom HubSpot landing pages with custom lead forms. We provide a variety of design options in static and animated formats. Once approved, we generate all required ad sizes for PennyMac’s marketing team to publish.


Every year our design team provides concept and final design files for PennyMac’s annual reports for PennyMac Mortgage Investment Trust and PennyMac Financial Services Inc. All of our print designs, whether for the annual reports, or a kiosk for new homes, reflect the current branding guidelines and latest approved graphics.

Next: Mauro