Designing for Conversions

In 1998 we designed the first websites for Footlocker, Lady Footlocker, Kids Footlocker and Champs Sports. We’ve continued the e-commerce focus to current day.

Executionists has worked on many e-commerce platforms such as Magento, BigCommerce, WooCommerce, Shopify, OpenCart and many others. Our primary expertise is in the user-experience (UX) and user-interface (UI) design of e-commerce websites. We have kept pace with the evolution of the e-commerce platforms, and the latest marketing and usability standards that apply to them. We can transition existing brands to newer platforms and kickstart new businesses, priming them for success in the online marketplace. Some of the industries we’ve worked with include:

  • Sporting goods and apparel
  • Technology hardware
  • Fashion
  • Digital goods
  • Housewares and furniture
  • Cosmetics

E-commerce design is more than just sales.

We’ve learned that there is much more to e-commerce than the one-off sale. Effective e-commerce starts with a strong brand that infuses the website with a relatable, consistent voice. The website must be built on a solid foundation of usability best-practices. Multiple online channels should be strategically funneled to increase customer engagement and sales.

…and don’t forget your e-commerce team.

Many businesses fail to take into account the importance of the ease-of-use for their internal team. E-commerce website backends need to be well-structured and intuitive. Marketing teams need the flexibility to tag products for SEO and create promotions. Merchandisers require tools to allow for quick product updates. All of these factors are part of our holistic approach to e-commerce design. If you have a new e-commerce venture or want to upgrade your existing shopping experience, contact us for an estimate.


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