Vaulting Above The Rest
Scoring High Across the Board
International Gymnastics Camp (IGC) provides global leadership for the gymnastics community through state of the art education, safety, and research. We were hired to revamp the IGC brand online through redesigning the website, digital strategy, marketing, and other creative and technical services.
IGC already had the basis of a strong brand, but the website design was circa 2010. It wasn’t mobile responsive, and the usability was in need of an overhaul. We started with research and wireframes of key site pages to arrive at an approved structure for our design. The new site design features bold fonts and dynamic images, and was created with parents, coaches, and students in mind. The foundational theme is responsive and very easy for non-technical content editors to work with.
- We created a new interactive illustrative map of the campus and then added hotspots that pop up image and video carousels.
- We themed an existing Shopify site they operate that sells IGC-branded gymnastics gear.
- CampMinder integration to handle parent and camper registrations, job applications, camp enrollment forms, and other summer camp-specific functionality.
- Server-side, we integrated Cloudflare for caching and speed.
IGC derives the bulk of their revenue from camper enrollments. We created branded GoogleAds display and search campaigns focused on converting new and repeat camper enrollments. This required us to rebuild the GoogleAds campaigns from the ground up. When the campaigns were running, they generated on average about 100 conversions per month.
World-class athletes, including Olympic gymnastic champions from all over the world visit IGC and provide training sessions for campers. We worked with our partners at Google to optimize event Adwords campaigns that focus on these celebrity athlete-coaches. IGC kicked off their season with highly effective display ads for six visiting Olympic gymnasts.
IGC is one of our Secure Pack clients. We regularly monitor and check the health of their applications and plugins and perform security and regular updates. We also provide content updates and design support as needed.