$2.5 Billion in Sales Since 2012
“We really appreciate the effort you all made on the site. It’s nice to work with people who really care which comes across in the great follow up, attention to detail, and excellent recommendations that were provided through this process. For a boring business (mortgages), you gave us such a great look from a branding standpoint.”
Damon Germanides – Co-founder
Insignia Mortgage is a Beverly Hills-based specialty mortgage firm focusing on foreign national loans, no tax return loans, new construction loans, and other unique types of home loans.
They have had a total loan volume of $2.5 billion since 2012 and are ranked among top loan producers nationally year after year. We manage their online presence, offline print advertising, and implement strategies to improve their marketing conversions.
Insignia Mortgage has a strong modern brand with fresh solid color and matching typography. We enhanced and translated this brand into their website and graphics. The website promotes their unique mortgage products and emphasizes the company founders positions as thought leaders by showcasing their awards and mentions in the Wall Street Journal and other leading trade publications. We are continually improving and freshening up their online branding and user experience across all devices. We support their website continually with updates to WordPress, PHP, and plugins, as well as ongoing enhancements.
Weekly Email Campaigns
One of the ways Insignia really stands out from the pack is through the consistent publication of the weekly rates. Every week, we create an email campaign with the current rates and their weekly market commentary. For years, we had been using their MailChimp account to send it out to their 7,000+ subscribers and add it to their blog. We are migrating this process to Salesforce Marketing Cloud, which will add dynamic variables, multiple email templates, and marketing journeys to this process. By creating individualized email campaigns, we help Insignia Mortgage remain current in the minds of all of their past, current, and future clients.
Customized Adwords Campaigns
Our Google-certified marketing team works with Insignia to identify key markets and search terms for Google Ads campaigns. We track Insignia’s traffic through Google Analytics and Moz in order to make adjustments in real-time. Our efforts are driving real sales conversions for new mortgages.
Wall Street Journal Mentions
Damon and Chris, Insignia’s co-founders, are truly mortgage industry thought-leaders and have been profiled twice in the Wall Street Journal as well as in other leading industry publications such as the National Mortgage News and The Scotsman Guide. We leverage this press through online press releases, the website banner, blog articles, and email campaigns.
Print Marketing Management
The mortgage industry is highly competitive. We leverage print advertising, which remains a powerful and necessary way to reach target clients. We design and manage ads that appear in the MLS, Los Angeles Times, and the OC Register. Compliance with state regulations is critical and we make sure that ads are reviewed and comply with all regulations.