Athene Branding and Website Development

Athene USA’s insurance subsidiaries serve customers in all 50 states, providing products in the retirement savings market, including retail and fixed indexed annuity products as well as institutional products, such as funding agreements.

Athene approached Executionists to help finalize their logo and update their overall branding style guides for their primary corporate identity as well as five subsidiary divisions. The company’s name is inspired by Athena, the Greek goddess of wisdom. ATHENE’s brand reputation embodies her core principles of strength, expertise, and protection. The logo is derived from Athena’s plumed headdress, becoming a modern element that provides consistency across all their brands. We went on to design five of their corporate websites and assist them in bringing newly acquired companies under the Athene brand, including the German division.

In addition to their logo, style guides and websites, we designed one-sheets, powerpoint decks and other print collateral to assist in their expansion efforts.

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