‘Mobilegeddon’ is coming – is your website prepared?
Google has announced it’s going to be adding Mobile-friendly and indexed apps to its search ranking algorithm, in what many SEO’s are affectionately referring to as Mobilegeddon. According to Google this will be the largest search algorithm update in terms of number of websites affected in a very long time. So what does this all mean and what you need to do to prepare? In this article we’ll be going over who this will affect and how to best ensure that your website is prepped and ready.
What does “Mobilegeddon” mean and how will my business survive?
In the simplest terms, Google is adding another ranking factor that affects your placement in searches. But as we know there is nothing simple about the algorithm that organizes 3.5 billion searches a day. This change in the algorithm is meant to give more weight to sites that are either mobile responsive, have a focused mobile site, or have a mobile app.
With updates like Panda and Penguin, the algorithm changes were more nuanced and affected a smaller number of sites. The Mobile-friendly update (which has yet to acquire an animal name) has a much clearer purpose and will put your site into one of two categories, Mobile-Friendly and Non-Mobile friendly.
Am I going to be affected by this?
Google was hard pressed to release any details on the specific number of queries affected but we do know that close to 60% of all Google searches are done through a mobile device. Odds are if you are at the upper end of the search spectrum, your site is already mobile responsive and you won’t get too much of a boost unless your direct competitor falls. The same is probably true for the site that already get very little traffic and doesn’t have a mobile friendly site (because they aren’t getting traffic from mobile anyway).
The websites that are most affected are the ones that get a large portion of their traffic from mobile devices. You can check to see how much mobile traffic you are getting on your Google or other Analytics Tracking Dashboard. For GA go to Reporting > Audience > Mobile > Overview, the combined number from mobile and tablet is what you could be losing if you don’t have a mobile responsive site. On the other hand if you do have a mobile-friendly site look at that number as a benchmark to see how much you grow.
If you don’t know if your site is mobile responsive, check out your site on your phone. The problem here is that only represents how your site looks on your phone’s OS, and last month alone our Executionists website was viewed on 812 different devices. Fortunately Google has released its own Mobile-Friendly Testing Tool which measures across many different devices but more importantly indicates how the Google bots read your site. This mobile-friendly test will either say your site is ‘Awesome’ or ‘Not-Mobile Friendly’ and gives you tips on how to improve your results.
If you’ve passed the Mobile-Friendly Test and you have a significant number of mobile readers then congratulations, you are prepared for the Mobile Apocalypse. If not you have some serious work to do i.e. making your site mobile-friendly before your competition does. I’m sure you’re wondering ‘How much will it cost to make my website mobile-friendly?’ Here are some rough estimates:
- If your website is already mobile but fails the Google test, it may just require some minor code fixes which we can do at our $120/Hr rate.
- If your website is not mobile-friendly, then it needs to be rebuilt on a responsive framework. If you like the current design, then we can carry that over to your new mobile responsive website – saving you some design costs. You can still expect to pay $5,000 or more (for simple websites) to convert to mobile responsive.
- If your website is not mobile-friendly and you want to redesign as well – then you are basically wanting a complete new website. Costs for a simple business website start at $7,000 and go up depending on what you need.
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