Legal Firm: Website Redesign Case Study

Dakessian Law Launches New Website Design

It takes anywhere between .05- 2 seconds (and not more than that) to make a strong first impression. The website branding strategy is a critical element for business success.

We recently launched a newly designed website for Dakessian Law, a California tax law consultancy based in Downtown Los Angeles and Sacramento. Marty Dakessian, the principal of the firm, just had his website redone. Unfortunately, he was dissatisfied with the visual design. He felt the results were too cookie-cutter and did not reflect his vision of the practice. Does this sound familiar?

Marty is a man with style – one who wears bespoke cufflinks, has a strong point of view, and much success to his firm’s credit. He wanted to revamp the site to reflect the strength of his law practice and communicate it effectively to potential clients.

Executionist Stepped In For Web Redesign

The new website hits the visitor with a deep blue color palette and the image of a chain with one gold link. The link represents the ability for Dakessian Law to engage in any dispute with strength. The gold color is also reflected in their logo. The redesigned site features iconic imagery of Central and Southern California, where Dakessian Law operates offices, as well as imagery that underscores their values of expertise and reliability. We optimized the services section to facilitate a quick grasp of their core offerings and to highlight their high success rate in court.

Each team member has a multi-tabbed biography that showcases their educational background, bio, and publications. This goes a long way in communicating expertise. Overall, the visual design delivers a fresh, non-templated approach.

legal website mobile redesign

On the backend, the highly user-friendly WordPress CMS helps the firm’s executive director manage website edits and updates in-house, without requiring extensive training. 

Dakessian Law opted to host the site on for their secure “docker” container server configurations and easy workflow development. We always include a base level of metadata inputting and input UA code to all sites to help get them started on the right foot with best SEO practices.

On the left, you can see the new website home page. On the right is the old home page.

legal website redesign case study

Check out the nicely designed “About Us” page below.

law website about us page

With thousands of tax firms in CA, Dakessian Law can now stand out from its competitors.

If your legal practice is not happy with the design or branding of your current website, or you simply have questions about how best to proceed, contact Executionists.

Also, please visit our friends at Dakessian Law: for expert tax advice for all California residents and businesses.

Rachel Panush
by Rachel Panush
Rachel is the Senior Lead Project Manager at Executionists Inc. in Marina del Rey, CA.
Posted: July 11, 2018