Is There a Fast Path to Improve Your Presence on the Web?
Nope… there are zero shortcuts or tricks to improve your web presence overnight. The sooner you accept this the happier you will be. In order to attain online visibility and drive traffic to your website, a timely and consistent marketing plan must be executed and managed.
In the past, you could buy links, stuff keywords, use invisible text on a webpage and send “junk” traffic to try and trick search engines to bump your site up the search results page. But in the recent years, we have had to deal with frequent SEO updates (namely Google’s Penguin and Panda) that improved their algorithms to punish the tricksters and reward the real content producers.
Yes my friends, we are finally reaching an era where bullshit will no longer achieve results. Having a solid content strategy is more important than the number of social media networks your brand is on. Just remember, your main focus should be connecting with actual human audiences more than search engines.
The proven path to a successful and reputable online presence is achieved through a process that is built, monitored and managed over time. For any website, this entails creating original content consistently week in and week out.
Executionists present the top five ways we recommend to accelerate your businesses visibility on the web:
1. Blog more frequently.
Blogs have become a necessity for any business that is serious about succeeding online. A blog improves your search engine rank, attracts traffic to your website, establishes credibility, and generates leads for your business. It is INCREDIBLY important to update your blog frequently and consistently, otherwise, you might as well not have one at all. Posting at least 3 times a week is recommended although posting daily is even better. Now go write a blog post…
2. Create a Google Plus page.
If you want to boost your online presence, it is important to add Google Plus to the other social networks you use. Google Plus provides you with the only way to take advantage of the new Author and AuthorRank parameters introduced by Google last year. Google is mainly concerned with crediting the original author of the content, for ranking signals, and as a result no business that uses content marketing can now afford to ignore Google Plus.
3. Regulate Guerrilla profiles.
Google yourself, your business, your employees, and your competitors. Sites such as Yelp may have profiles for your business that you did not set up yourself. However, many times, these sites are more influential for gathering new business than the website you created. The best way to prevent adverse affects from these profiles is to identify and observe these sites. If a negative review is posted, take the time to respond with your side of the story.
4. It’s Not ALL About You.
It’s not always about you or your personal brand. Sometimes, it can be about everyone else. Givers gain. Shine the spotlight on others, your customers, your vendors, even your friendly competition and celebrate their successes. Use social media networks to engage your customers in ways that make them feel like they’re the bee’s knees. When you are a champion for others, others become a champion for you and just like that, your content can be shared halfway across the world.
5. Dedicate your time (or pay us) to develop and maintain your online presence.
Set aside a few hours a week to check your social media accounts, update your blog and promote your website and you are guaranteed to see an improvement in your online presence.
In a nutshell, it seems that more websites now-a-days are being designed for search engine robots to scan than they are for human interaction. With an estimate of 7 million new webpages being created per day, if your site is not properly engaging with viewers, search engines will continue ignoring large sections of your website and make it even more impossible for customers to find. Contact Executionists to help decide which content marketing strategies would generate the greatest online visibility for your company.