How To Create YouTube Videos That Improve Your Business

Benefits of business videos on YouTube

YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. It is a great platform, or “channel”, for any business to provide information and explain their services. One of the best ways to promote a professional services business is by creating a regular “show” on topics your target clients will find valuable. Having these videos online boosts your business’s credibility and brand recognition. As an example, we started our video channel a couple of years ago and now have over 50,000 views. Potential clients contact us because they have found our videos to be useful, which helps showcase our expertise and build instant trust around our services.

How to create YouTube videos that help your business:

It doesn’t cost as much (or take as long) as you think.

When we decided to create our YouTube channel and video series to promote our web agency, we realized pretty quickly that working with a professional videographer and editor wouldn’t be efficient. Due to coordinating the shoots, and the back and forth on the video editing, it would require a lot of time and resources. We wanted something we could do quickly, easily, in-house, and on a consistent basis. (Consistency is key for audience growth and retention.) 

equipment purchased for youtube video, youtube for business website


Here’s an overview of our Youtube video production process and some costs.

  1. First, we write a short script. Our videos are 1 – 2 minutes long, so a script can be 250 – 400 words.
  2. Second, we purchased some equipment: A lighting kit ($175). A lavalier microphone ($35), and a teleprompter and teleprompter software for the Ipad ($200), a tripod ($55). Total cost of equipment was under $500.
  3. For the video camera, we use an Iphone.
  4. We found a location for the video shoots. In our case it is a well-lit conference room.

We’re not going to hide the fact that it did take time to get the equipment and set up to get it working the way we needed it. If you watch our early videos, you can tell we had room for improvement. If your business is considering Youtube as a main marketing strategy, then it’s worth hiring a professional videographer to come in for a few hours to help you set up the first shoot. Once you have the set up established, take photos of the positions of the lights, tripod, etc., so you can easily replicate it in the future.

Tips for office shot videos:

  • Lighting is critical- We’ve found a combination of natural light and light from our kit work best. Avoid overhead lighting if possible.
  • Sound is also critical- Try to find a location that doesn’t echo. The room we shoot in also has the background hum of air conditioning, but the lavalier microphone helps to minimize this.
  • Shoot several takes- By doing so, you can edit pieces together and use full-screen graphics for transitions between takes.
  • Branding- It helps to have a branded intro and outro for your video. We used to create several animated clips.
  • Editing- Once the video is shot, we go into iMovie on the Mac to edit the video, and add the graphics we produce in Photoshop. You should be able to use any popular video editing software. We’ve found that iMovie is easy to use for the non-professional.
youtube videos for business website

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Logistically, the whole video process breaks down to:

  • Script writing: :30 minutes
  • Shoot set up: :15 minutes
  • Video shoot: 1 hour
  • Graphics design: 1 – 2 hours
  • Video editing: 1 hour

Total: 4-5 hours per 1-2 minute video.

Many times we will shoot 2- 3 scripts at a time. This will bring the total production time for each video to well under 4 hours. The final important piece is to publish the video on our YouTube channel, website, and promote it on social media. It’s been a couple of years now and we have over 100 videos and several playlists.

If you’d like more details on how to create or leverage a Youtube channel for your business, contact us at Executionists.


Richard Parr
by Richard Parr
Posted: May 26, 2018