Google Analytics: A Marketing ‘MUST-HAVE’ For Businesses in 2014

Time to get serious about analytics!

If your website is an important part of your business then you have no excuses in 2014 to not use GA (Google Analytics) to help you understand the marketing efficacy of your website.

What is Google Analytics and What Does It Offer Me?

Google Analytics is a FREE service that provides comprehensive statistics about the visitors to your website. Data available through this service consists of site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits. In addition, GA can also track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, e-mail marketing etc.)

Analyzing your company website should be a vital tactic you add to your marketing-mix in 2014 because once you understand who is visiting your website, social media and other online platforms, you can better tailor materials and content to those specific groups of people and reach them in a more effective way.

To kick off the new year, we are offering to help you set up, install, and configure Google Analytics on your business website or company blog for a limited time only.

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What’s in it for you?

You’ll discover what’s working, and what needs work on your site.

Google Analytics will help you attract more qualified visitors and uncover the opportunities you’re missing that could motivate more people to become paying customers so they choose you over your competition, get in touch today and we’ll install Google Analytics on your website or blog for free.

Many websites already have GA installed but the business owner doesn’t have the time or knowledge to review and understand the tracking data. If this is your situation, just get us your GA access and we can provide a quick, free review and recommendation.

Although we drink deep from the GA Kool Aid, there are many, many analytics applications that you can purchase, license or use for free such as KISSmetricsWoopraPiwik, and Open Web Analytics.  We have tried some of these tools and worked with clients that pay lofty monthly premiums to get the same information (and possibly even less) than the comprehensive and free features available on Google Analytics.

Need More Help With Google Analytics?

We can provide reports of your traffic based on important conversion criteria, or provide training to you and your staff to teach you the latest Google Analytics features and what reports you can use to analyze your visitors and make changes to your website.  For more information, contact us via this form.

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by admin
Posted: January 15, 2014