An Executionist has to have the right tools

{Our secret toolbox of online resources}

There’s an ever-changing, crap load of online resources and tools intended to facilitate web design, development and marketing. After testing and working with countless Internet marketing tools, content management systems, social media sites, project management and yada yada…, we finally decided to create a list of our all-time favorites. If you’d like to know more details on any of these, give us a call.

Project Management and Billing

  • Basecamp – organizes all current projects into tasks, lists, milestones events, and files across team and clients in one simple, sharable platform.
  • Freshbooks – Online invoicing and expense- and time-tracking tool. We love this, we’ve been using it for 6 years and it integrates with Basecamp.
  • Highrise – CRM that helps manage contacts and turn leads into deals. Brought to you by the same team that built Basecamp and other cool collaborative online software-as-solutions ( You can easily toggle between Basecamp and Highrise and incorporate their other neat tools.
  • Dropbox – easily share documents and large files with anyone (or yourself!) across different machines and locations. Decent amounts of storage for free.
  • ProofHQ – online proofing solution for all types of design work. Facilitates our approval process with clients. You can upload an image or a URL and the client can mark it up and add comments. So much better than a faxed scan of a scribble on a napkin that we can’t decipher.
  • – free screen sharing for online meetings.
  • Privnote – a free web based service that allows you to send top secret notes over the internet.  We like to use this tool to send clients important secret sensitive information (like passwords).

Web Development and Design

  • – download the open source software script to create highly customizable content management system with PHP and MySQL.
  • Drupal – another free PHP framework that allows you to easily organize, manage and publish your content.
  • Magento – the worlds most trusted e-commerce software and platform for any online store.
  • Chrome Development Tools –  allows web developers and programmers deep access into the internals of the browser and their web application.
  • IntoDNS – checks the health and configuration and provides DNS report and mail servers report and provides suggestions to fix and improve them, with references to protocols’ official documentation.
  • Twitter Bootstrap – Sleek, intuitive, and powerful front-end framework in CSS and HTML for faster and easier web development.
  • Github – a code sharing and publishing service, that allows for powerful collaboration, review, and code management for open source and private development projects.
  • Sublime Text – a sophisticated text editor for code, markup and prose.
    You’ll love the slick user interface, extraordinary features and amazing performance.
  • Prefixr – easily converts your code into a piece of cross-browser beauty by simply dropping in your CSS code and pressing “Prefixize.”
  • ColorZilla – a Mozilla extension that assists web developers and graphic designers with color related and other tasks such as getting a color reading from any point in a browser, quickly adjusting this color and pasting it into another program, like Photoshop.

Browser Add-ons

  • Awesome Screenshot – Capture the whole page or any portion, annotate it with rectangles, circles, arrows, lines and text, one-click upload to share.
  • BuiltWith – Find out what technology any website is built with using this simple tool.
  • SEO Quake – A handy analytic seo-tool for Firefox, Chrome and Opera browsers that helps users obtain information about any site for a wide range of parameters such as page rank, Google index, Alexa and could  demonstrate a number of times a keyword or phrase appears on a web page.
  • Firebug – The most popular and powerful web development tool used to inspect HTML and modify style and layout in real-time and accurately analyze network usage and performance.
  • HTTPS Everywhere – HTTPS Everywhere is a Firefox and Chrome extension that encrypts your communications with many major websites, making your browsing more secure.
  • Imacros –  an extension for the Mozilla Firefox, Google Chrome, and Internet Explorer web browsers which adds record and replay functionality similar to that found in web testing and form filler software.  Any combination of browsing, form filling, clicking and information gathering can be recorded into a macro and iMacros even assists you during the recording with visual feedback.

Online Marketing & Social Media

  • Tweetdeck – a social media dashboard application for management of Twitter and Facebook accounts. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles.
  • Hootsuite – The leading social media dashboard to manage and measure your social networks, pricing starts at $9.99 a month.
  • Reddit – a social news website where users can post links to content on the web. Other users may then vote the posted links up or down, causing them to appear more or less prominently on the reddit home page.
  • Stumbleupon –  a discovery engine that finds and recommends web content to its users. Its features allow users to discover, rate and share Web pages, photos, and videos.
  • Facebook –  the world’s largest social network, with more than 900 million users.
  • Twitter – Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets.”
  • LinkedIn – a social networking website for people in professional occupations.
  • Pinterest – a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. One of the fastest growing social networks online, Pinterest is the third-largest such network behind only Facebook and Twitter.
  • Google + – a social network operated by Google, Inc. with integrations across a number of Google products, including Buzz and Profiles.  One key feature of the network is a focus on targeted sharing within subsets of your social group, called Circles.

Blogging Tools

  • WordPress – based on the popular WordPress open source server-based software first released in 2003 that underlies many sites on the Web — WordPress is currently the most popular blogging system in use on the Web.
  • Blogger -Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries.
  • Tumblr – a microblogging platform and social networking website that lets you effortlessly share anything on a free blog hosting platform offering professional and fully customizable templates, plugins and apps.

Email Marketing Tools 

  • MailChimp – helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform.
  • ConstantContact – an online marketing company offering email marketing, social media marketing, online survey, event marketing, and local deals tools, primarily to small businesses, nonprofit organizations, and membership associations.
  • IContact – email marketing services that allow your company to create, send, and track your messages with ease and efficiency.

Paid Marketing Tools

  • Google Adwords – A pay-per-click program where webmasters can create their own ads and choose keywords.
  • Google Adsense – offers services to help maximize revenue from your online content with contextual advertising solutions for web publishers Delivers text-based GoogleAdWords ads that are relevant to site content pages.
  • Facebook Ads – Facebook Ads are paid messages coming from businesses and they can include social context about friends.
  • LinkedIn Ads – Acquire new customers for your business by promoting your company on LinkedIn to reach your exact audience with LinkedIn Ads. Start with as little as $10/day.

Website Analytics Tools

  • Google Analytics – a service offered by Google that generates detailed statistics about the visits to a website. It is the most widely used website statistics service.  The basic service is free of charge and a premium version is available for a fee.
  • Google Webmaster Tools –  a no-charge web service by Google for webmasters or people who manage your website. It allows webmasters to check indexing status and optimize the visibility of their websites.  You can submit a sitemap to Google here and get a list of broken areas of your site that require reapair.
  • Google Speed Tracer – a Google Chrome extension that analyzes how your application is performing inside the browser. It measures how long the browser takes to render, transform CSS, show images, process events, and so on.
  • Blitz – the leading self-service cloud based load and performance testing platform built specifically for developers of API, cloud, web and mobile applications

Mobile Payment

  • Square – We accept credit card payments anywhere with ease.  You can use your  iPhone, Android or iPad and the free Square app to submit a payment. Square’s Mobile Card Reader fits in your pocket so you’re always ready for business.

Other Cool Tools

  • Google Calendars – Organize and schedule and share your day, Google Calendars can be useful for just about any task or event that is relevant to either days or times.
  • Adobe Browser Lab – Browser testing tool allows you to easily conduct browser compatibility testing and preview web pages across popular browsers.
  • Adobe Edge – a workflow and preview tool for testing and simulating across multiple mobile web browsers.
  • Diff Checker – a free online diff tool that gives you the text differences between two blocks of text.
by admin
Posted: February 12, 2013