How to approach branding strategy for your website redesign.

Posted by & filed under Branding, Website Design, Website Management.

website branding redesign process
A website redesign is the ideal time to revisit your branding and website visual design (also called “interface design”, in fact this aspect is the primary motivator for most website redesigns in the first place. Design trends change quickly, so it doesn’t take long for a website to look outdated. This article in our series,…Read more »

How do I plan for a website redesign?

Posted by & filed under Web Development, Website Design, Website Management.

part 2 web redesign plan banner
In our first article we discussed various redesign benefits. Now we assume you’ve committed to redesigning your website, and the next obvious question is: How do I plan a website redesign for my business? This article covers the general plan of attack, so you can embark on the redesign effort with your eyes wide open…Read more »

What are the benefits of a website redesign?

Posted by & filed under Web Development, Website Design, Website Management.

website redesign strategy banner
If you are wondering how to plan a redesign of your website, you’re in the right place. This article is part of an in-depth series that focuses on the phases of, and strategies for, website redesign. Over the past 20 years we have redesigned hundreds of websites for businesses with diverse needs from a variety…Read more »

Website Redesigns – An Overview

Posted by & filed under Graphic Design, SEO, Web Development, Website Content, Website Design, Website Management.

website redesign article banner
Are you thinking about a redesign of your website? If so, you are in the right place. This article provides an overview of the key phases of website redesign strategy. If you prefer a visual format, this article is also available in a series of seven short videos. Why undertake a website redesign? First and…Read more »

Client Website Questionnaire

Posted by & filed under Google Analytics, Internet Marketing, Web Development, Website Content, Website Design, Website Management.

web questions
In order for any digital agency to provide an accurate recommendation and estimate, a certain amount of discovery is required. Our client questionnaire below starts the process by asking key questions about project requirements. If a question isnʼt relevant or you donʼt know the answer, just leave it blank. Within the list we have provided…Read more »

Online Agencies vs. Freelancers vs. Staff – Which is Best?

Posted by & filed under Web Development, Website Management, Website Cost.

How to Maintain Your Sanity When Managing Your Online Business. As a business owner you have 4 options when it comes to managing your online presence: Hire web and marketing resources in-house. Hire a variety of specialized freelancers. Hire a web agency. Do it yourself. Let’s eliminate #4 right off the bat. A business owner…Read more »

Google Data Studio – Example Report

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Management, Services.

google data studio
Simplifying complex marketing data with custom Data Studio reports One complaint we often hear from potential clients is that their marketing company provides little insight into what they are doing and what the results are. These business owners feel that they are throwing money into a bottomless marketing pit. Fortunately, most websites these days have Google…Read more »

Estimating for Website Visual Design

Posted by & filed under Branding, Graphic Design, Website Design, Website Management, Website Cost.

costing web design
How do web agencies establish the cost for website interface design? The way the website looks, the visual design, is a critical component of website development. This article covers how many agencies approach and estimate the cost of the visual design phase. On either side of this equation, it can be tricky to get web design costs right. How…Read more »

Smart Marketing Reports with Google Data Studio

Posted by & filed under Internet Marketing, Website Management, Services.

analytics and data studio
There is an overwhelming amount of marketing data available to business owners and marketers. How can the small business owner sift through this complex data and focus on the actionable items that can affect ROI? Over 50 million websites rely on Google Analytics as their preferred marketing insight solution. It’s extremely powerful and dense. Just the basic Audience Overview page…Read more »

Don’t get hacked! Update your WordPress plugins before it’s too late.

Posted by & filed under Content Management Systems (CMS), Security, Website Management, WordPress.

hacked wordpress
It used to be that hackers targeted corporate websites containing sensitive financial or customer information such as credit card numbers and personal information. In recent years, several of our small business clients with relatively simple informational websites have been hacked by malicious software. Hackers write code that automatically scans the web and identifies vulnerabilities within websites running older, expired software. Once a weak…Read more »