Website Redesigns – An Overview

Posted by & filed under Graphic Design, SEO, Web Development, Website Content, Website Design, Website Management.

website redesign article banner
Are you thinking about a redesign of your website? If so, you are in the right place. This article provides an overview of the key phases of website redesign strategy. If you prefer a visual format, this article is also available in a series of seven short videos. Why undertake a website redesign? First and…Read more »

Finding Broken Links and Redirects – The Easy Way

Posted by & filed under Internet Marketing, SEO.

Imagine this scenario: You’re reviewing the most popular articles on your site, you click on the call-to-action (CTA) only to discover that it comes up with a 404 error. “How is this possible?” you ask yourself. Then you remember changing the target URL a few months back. However, you forgot to update the link in the CTA…Read more »

What Does It Take To Be a Digital Marketer?

Posted by & filed under Google Analytics, Internet Marketing, SEO, Social Media Marketing, Affiliate Marketing, Inbound Marketing, Hubspot.

expert digital marketer
Recently, Zak Brown, our Marketing Manager, was asked by someone fresh out of college what it took to become a Digital Marketer. Following is the email he sent. I'd like you to enjoy Zak's thoughts on what it takes to be an effective Digital Marketer.   Hey Mike, I'm happy to help, and I'm going to…Read more »

How much content do I have to write to be recognized by the search engines?

Posted by & filed under Blog, Internet Marketing, SEO, Website Content.

how much content to be ecognized by search engines?
Confession: several years ago we wrote an article on website costs that hit the magical combination of content. Google picked us up as the expert source on website costs and organically boosted us to the top as the preferred website for the phrase “how much does a website cost?” This has resulted in up to…Read more »

2016 and Beyond – Online Marketing Trends

Posted by & filed under SEO, Social Media Marketing, Inbound Marketing.

2016 and beyond marketing trends
SEO, online marketing, and lead generation are broad terms that get thrown around a lot and most webmasters usually manage to tackle at least some of this. This raises the question, “I'm already doing online marketing, what can you tell me that I don't already know?” The answer is simple, you’re probably doing it wrong. If you’re…Read more »

The Social Media Crystal Ball: What’s In Store for 2015?

Posted by & filed under Internet Marketing, SEO, Social Media Marketing, Affiliate Marketing.

social media in 2015
Since social media came onto the scene years ago, it’s been changing the opportunities marketers and brands have for connecting with customers. As 2014 comes to a close, it’s a good time to predict what may be around the corner for these powerful platforms. Here’s a look at what might be coming around the bend…Read more »

Beef up Your Business: 3 Tools You Need

Posted by & filed under Internet Marketing, SEO.

3 web tools
As an entrepreneur, you’re familiar with the fact that sometimes you can’t do it all on your own. Try as you might, being all things to all people within your business is neither possible nor effective. So when the time comes to consider outsourcing some of your business’ functions, it may be beneficial to rely…Read more »

How To Prepare and Update Your SEO for 2014

Posted by & filed under Internet Marketing, SEO.

In 2013, Google updated their search algorithm 14 times. Major 2013 changes included releases of Panda,  Penguin, and Hummingbird, and the shift away from providing keyword data thanks to encrypted search. Google’s ongoing algorithm updates already influence marketers to strategically create engaging, relevant, in-depth content that meet the information-seeking needs of their target audiences. With 2014 just around the…Read more »

10 Budget-Conscious SEO Tips for Small and Local Businesses

Posted by & filed under SEO.

Budget conscious SEO Tips for small and local businesses
Many small to mid-size businesses are discovering that the cost to optimize a website is beyond their marketing budget and resources. A monthly retainer for SEO and other marketing services might not be in your budget, but just because you own a small business doesn’t mean you have to have a small presence.  Investing time…Read more »

Google Analytics: A Marketing ‘MUST-HAVE’ For Businesses in 2014

Posted by & filed under Internet Marketing, SEO.

Time to get serious about analytics! If your website is an important part of your business then you have no excuses in 2014 to not use GA (Google Analytics) to help you understand the marketing efficacy of your website. What is Google Analytics and What Does It Offer Me? Google Analytics is a FREE service that…Read more »