How to approach branding strategy for your website redesign.

Posted by & filed under Branding, Website Design, Website Management.

website branding redesign process
A website redesign is the ideal time to revisit your branding and website visual design (also called “interface design”, in fact this aspect is the primary motivator for most website redesigns in the first place. Design trends change quickly, so it doesn’t take long for a website to look outdated. This article in our series,…Read more »

Estimating for Website Visual Design

Posted by & filed under Branding, Graphic Design, Website Design, Website Management, Website Cost.

costing web design
How do web agencies establish the cost for website interface design? The way the website looks, the visual design, is a critical component of website development. This article covers how many agencies approach and estimate the cost of the visual design phase. On either side of this equation, it can be tricky to get web design costs right. How…Read more »

The Benefits of a Creative Brief – and why every web project needs one

Posted by & filed under Branding, Graphic Design, Web Development, Website Design.

creative brief benefits
A Creative Brief sets your web designers down the right path The Creative Brief is a one-page document created during the "Definition" phase of website development. The primary goal of a Creative Brief is to inspire creativity in your design team and inform them about your branding, marketing, and demographics. It helps lay the foundation for…Read more »

Use Color to Improve Your Website Conversion

Posted by & filed under Branding, Graphic Design, UX - UI (Usability), Website Design.

button color psychology
How to use color to improve your website conversion During the last few decades psychology and neuroscience have repeatedly shown us that colors affect human emotions, attitudes and even actions! Web designers and UX experts decided to channel specific user behaviors, bringing focus to particular sections of the website or driving traffic to call-to-action buttons…Read more »

Presenting Your Financial Services Business Online

Posted by & filed under Branding, Executionists, Graphic Design, Internet Marketing, Press, Web Development, Website Design.

At Executionists we have years of experience servicing the financial services industry. Our clients range from billion dollar mortgage and insurance companies to individual financial and investment experts. Following are some of the specific needs and requirements that differentiate the financial industry from many other types of businesses. Compliance: Regulations around financial data and service…Read more »

Just Starting Up? Why You Need an Explainer Video on Your Website

Posted by & filed under Branding, Internet Marketing, Website Design.

explainer videos
You’re a new business, and you’re having a tough time breaking into your industry. What you need is a point of differentiation. You need to explain why you’re different. You need people to understand why they should do business with you when there are already many established players to choose from. You represent a risk.…Read more »

Branded Content Marketing: What Your Business Can Learn from Red Bull

Posted by & filed under Branding, Internet Marketing, Hubspot.

Six-year-old Red Bull Media House has over 135 full-time publishing house employees. They’ve produced 105 videos with at least 1 million views on YouTube. Their 2011 film, The Art of Flight, topped the iTunes charts. And those are just a few of their marketing milestones. Walking through their Santa Monica facility at a breakfast meeting…Read more »

PennyMac CRE Logo Development

Posted by & filed under Branding, Graphic Design, Case Study.

PennyMac Moorpark office logo
Executionists has had the good fortune to work with PennyMac since 2008. At that time they were about 50 people strong and a fledgling mortgage company. Now 9 years later they are the largest non-bank correspondent lender in the country and publicly traded on the NYSE.  We were commissioned with developing their first logo.  …Read more »

3 Tips to Elevate Subscription-Based Business Using Social Media

Posted by & filed under Branding, Internet Marketing, Social Media Marketing, Inbound Marketing.

3 Tips to Elevate Subscription-Based Business Using Social Media
Recurring revenue models were once a phenomenon reserved for cable television and insurance firms, but will soon become a necessity for all businesses that want to compete in their respective industries. 49 percent of U.S. businesses either already offer some sort of recurring revenue product, or are in the process of developing one, according to…Read more »