Case Study: Border Grill Restaurants

Background:

Mary Sue Milliken and Susan Feniger are celebrated chefs who have been operating restaurants together and independently for decades. When the project was initiated, there were two static, html websites co-mingled together serving content, one for the restaurants and one for their blog and cookbooks. We worked closely with their IT Director, Peter Barrett, to design and develop the new site, launched in October 2014.

 

Components:

  • Website design/development
  • Interface design
  • Programming
  • Site compression
  • Hosting support
  • E-commerce integration
  • SEO advancement
  • Project management & strategy
  • Client training & support
  • Connected with Amazon Fresh

Technologies:

  • WordPress 4.0
  • WordPress plugins
  • WooCommerce
  • Social Media integration
  • OpenTable API integration
  • TouchEnabled photo galleries
  • Google Recipes API integration for advanced SEO improvement
  • Mailchimp API integration for automatic newsletter subscription
  • HTML5 / CSS3 / PHP5
  • Jquery

Challenges:

This project evolved over a long period of time and the requirements shifted considerably from inception. We had to integrate legacy functionality from two different websites. In the new site, many of the plugins were conflicting with each other, and we had to troubleshoot and fix the conflicts.

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Successes:

We worked collaboratively with our clients to respond to creative and functional demands and to come up with innovative solutions that would fulfill their needs. We implemented several different page templates so that the client could build the page content as he wished. Each page has its own slider and pop-up photo galleries that we customized. We integrated a Pinterest plugin so that specific types of images are shareable on the Pinterest platform.  We also customized contact forms and styled them to work smoothly with our page templates. We built a custom system for the Press section with a custom jquery mouseover effect. We integrated and customized the Modern Tribe Pro Events Calendar and styled it to match the global site look-and-feel. Fortunately the client had a strong design sense and provided beautiful, hand-drawn graphics as part of their overall branding.

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The blog went through several design iterations as well, ending up with a clean look that suits the site. Each post is shareable on social networks using a plugin.

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E-commerce is handled by WooCommerce, one of the most popular e-commerce solutions for WordPress.

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We enabled Gzip compression to hasten site-loading times and enabled a plugin that secures email address from spambots.

A tremendous amount of effort went into giving it robust functionality, a great user experience and clean design. Our next efforts will focus on implementing mobile responsivity.

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by admin
Posted: October 23, 2015