Budgeting For Your Website Redesign
When you are ready to redesign your website, you need to consider your budget. The good news is that when we say “redesign” it assumes that you have an existing website with a certain amount of established branding, content and functionality. You are not starting from scratch and this generally reduces the amount of work you have to do.
Website Redesign Scenario
Let’s start with a typical small business website redesign scenario – a services business has a website that’s over four years old. The client and digital agency have identified the following issues that will be solved with the redesign project.
- The previous visual design is outdated.
- New content needs to be added or existing content is not user-friendly and needs to be streamlined.
- Functionally, the website may need some better plugins or may need to be made mobile friendly.
- On the marketing side, the website forms may need to be linked to a CRM and the SEO should be refreshed.
Now how does this equate to cost? So let’s look at an example website budget. Each of these columns in the graphic below represents a phase of website development. At the top of each column, you can see what each original phase cost. In this example, the total for the original website project was $35,000. A low-end redesign comes in at around $12,500 and a high-end redesign cost at $25,000. The redesign cost comes in at 35% to 70% of a total rebuild.
The reason for the reduced cost depends on the ability to leverage the assets and lessons of your original website. This allows your business to save on:
- Strategy – because you already have an online business strategy and have also identified issues that should make the redesign more effective.
- Design – you can probably leverage some of your legacy branding and page layouts.
- Content – page content can be refreshed and augmented. This is also a great time to delete stale content.
- Programming – unfortunately for most redesigns, the website needs to be rebuilt from the ground up, but you may save on content migration.
- SEO – once again, leverage your existing SEO and employ best-practices to ensure that you don’t lose rankings when the new website goes live.
Of course, every redesign is different but this example illustrates how you can think about your redesign budget. To help lower costs even further, you can be more efficient by utilizing an in-house project manager so you can be responsive with requests and approvals. Your digital agency should use project management tools like Basecamp, Trello, ProofHQ, and Google Team Drive to help make processes more efficient. Don’t be that client who faxes screenshots of website pages with scribbled notes written in sharpie.
Have your images and content ready to go. Don’t wait until the last minute to supply it. Most website delays are caused by clients who don’t have their content ready. Stick to the project scope, if the project scope is continually changing, it adds time and effort to the redesign effort. We have written a free, informative white paper on “Scope Creep“. We recommend you download it and review the danger areas of website development. If you get stuck, you can always give us a call.
This redesign series also features 6 companion videos, below is a list of their titles and descriptions:
- How do I plan for a website redesign? This article discusses how businesses can put critical pieces in place and set the stage for a successful project. As the old adage goes, “Those who fail to plan, plan to fail.” View Video >
- How to approach branding strategy for your redesign. Branding is the cornerstone of your business; It’s your outside face to the world. In this article, we discuss how a redesign is an opportunity for you to strengthen your brand. View Video >
- How to organize content for your redesign. Content is still king. Website customers want relevant text content, compelling imagery, and other media. We discuss how to approach your content strategy and organization for optimal usability. View Video >
- Technology considerations with redesigns. Technology changes as fast as design trends and there are many ways to improve your website technology. We take a straightforward approach and provide sensible recommendations. View Video >
- SEO considerations with website redesigns. Many businesses are in need of an SEO refresh and are missing opportunities for increasing the relevancy of their content. Watch this video if you want to maintain your search engine equity. View Video >
- Budgeting for your redesign? This is a tough topic, it stands to reason that a redesign should cost less than the original website, right? But don’t fail to consider rising labor costs and increased technical and testing requirements on the mobile side. View Video >
Please give us a call at 424-245-5472 if you would like a redesign quote.