This is our fifth annual study on website costs. Every year we take the trends in technology and marketing and apply it to reasonable website project and ancillary online costs for a small to mid-size business. Size does matter There is diversity among ...
We recently began clean-up and web maintenance services for a client who had been utilizing website design, maintenance, AdWords, and SEO from all different vendors. The result was not pretty. When you are obtaining work from multiple vendors who don&#...
What types of expenses should you anticipate when budgeting for a business website? This overview will break down the cost categories and provides a handy spreadsheet for you to use when calculating your website costs. Note: For most of our examples below, we...
Effective Web Design for Attorneys & Law Firms to Get More From Their Online Presence For attorneys and law firms embarking on the venture of creating or redesigning their website, the decision of choosing to invest more in the design and development of ...
Regardless of your industry, your projects are comprised of many moving parts. At the hub is always some type of project manager, keeping everyone aligned on the final goal, on track, on time, on mission. The project progresses as smoothly as the project ...
Picture the business owner that is thinking of creating a website and is scouring the web for inspiration. They may see a competitors’ website and think to themselves, “I wonder how much it would cost to make a website like this one?” ...
Once you build your website, you’re done, and it takes care of itself, right? WRONG! Website owners also have to face the cost of maintenance. There are two main types of website maintenance. The first is maintaining the integrity of the website code &#...
How do web agencies establish the cost for website interface (UX) design? The way the website looks, the visual design, is a critical component of website development. This article covers how many agencies approach and estimate the cost of the visual design...
YouTube is the second most popular search engine on the web. Businesses of all types can leverage video to extend their brand and increase engagement with their audience. To this end, we are pleased to announce our first video series on website strategy, ...
If someone dropped a plain hamburger patty and a cold bun on your plate, would you find it appetizing? Probably not. Even though the hamburger patty is the main component of the burger, it’s the other ingredients that add flavor and make the whole burger so ...
Imagine what your nonprofit organization could do with $120,000 a year in free advertising. Nonprofits are some of our favorite clients and we love to evangelize about the benefits of free money in the form of Google Grants. Google helps nonprofits get the ...
Imagine this scenario: You’re reviewing the most popular articles on your site, you click on the call-to-action (CTA) only to discover that it comes up with a 404 error. “How is this possible?” you ask yourself. Then you remember changing the target ...
A business owner asked three website development companies to submit a proposal to design her company website. She supplied the developers with the same “requirements document” that listed the website’s goals and functions. A week later, each of the ...
As a service business, we rely on our website to serve as a gateway for new business. In addition to providing comprehensive information about us, one of our primary website goals is to motivate potential clients to submit our online Inquiry Form. We average ...
There is an overwhelming amount of marketing data available to business owners and marketers. How can the small business owner sift through this complex data and focus on the actionable items that can affect ROI? Over 50 million websites rely on Google ...
Is it wrong to base your small business website on a template? We are often asked about the pros and cons of using web templates. These are essentially pre-made websites with a variety of page layouts already configured. All these website templates are ...
Editors Note: We have updated this blog! Follow this link to learn more about creating a cohesive brand style guide for your Internet media. A Brand Style Guide is a document that defines the guidelines of your brand/logo usage. The Style Guide serves as ...
Times they are a’changing… and they aren’t a’slowing down. In the olden days, when you needed a website, you figured that it just needed to validate your presence in the business world, like being listed in the Yellow Pages of ...
The web loves activity and thrives on constant updates and new content. If you let your website stagnate, anyone who’s visited your website more than once may notice the stale content. The important thing to keep in mind is that search engine bots that ...
Recently, Zak Brown, our Marketing Manager, was asked by someone fresh out of college what it took to become a Digital Marketer. Following is the email he sent. I’d like you to enjoy Zak’s thoughts on what it takes to be an effective Digital ...
When do you need an LMS (Learning Management System)? Answer: If you are trying to create an online learning component to your website or business – that includes secure lessons, tests, certificates linked to a fee (or not), then you need an LMS. “...
We are very familiar with both the Magento and Shopify ecommerce solutions. Magento is the great for customized, high-traffic websites. Shopify is great for being powerful, affordable and low-maintenance. Check out this cool infographic from our friends over ...
Confession: several years ago we wrote an article on website costs that hit the magical combination of content. Google picked us up as the expert source on website costs and organically boosted us to the top as the preferred website for the phrase “how much ...
Have you been longing to get your brand in front of that very elusive 13-34 demographic? Are you trying to focus your marketing efforts to spark positive dialogue about your brand? Strategic use of social media advertising could be just the ticket! ...
Business owners are obviously confused by the wide difference in cost estimates provided by web development agencies, ranging from as little as $4,000 to over $100,000. Read on, for our costs on website design and redesigns. For a no-nonsense estimate on your ...
