Beef up Your Business: 3 Tools You Need

As an entrepreneur, you’re familiar with the fact that sometimes you can’t do it all on your own. Try as you might, being all things to all people within your business is neither possible nor effective. So when the time comes to consider outsourcing some of your business’ functions, it may be beneficial to rely on other products or services to get the job done for you. With the rise of technology, there are plentiful IT solutions geared toward helping companies thrive, so it can be tough to decide which ones deserve attention — and your business. Here’s a look at three areas your business should consider investing in. These tools could make the difference for your efficiency and your bottom line.

Getting the Leads You Need

Most business owners know that having a website isn’t going to magically drive traffic. A well-designed site may up your company’s credibility in the eyes of your buyer, but it won’t make more prospects aware of you. In other words, leads are not going to just show up on your doorstep. And leads on their own are not going to produce sales. You need hot leads, and sometimes the best way to get them is through purchasing select lists through a service like QuoteWizard. With a generous return policy and low cost per lead, a service like this can give you the leads you need so you can ramp up your business.

Achieving Sales and Marketing Alignment

Spend any time as a business leader and it’s easy to see the age-old battle of sales versus marketing continues on. Miscommunication and misaligned goals between both departments often end in internal discord, a lack of productivity and even lost revenue. In order to get your sales and marketing teams on the same page, consider engaging with a marketing automation consultancy. A company like LeadMD can not only help get your CRM and marketing automation systems hum smoothly along together, but it can also get your sales and marketing divisions in unison.

Devising Strategic Content Efforts

You’re likely aware of content marketing’s increasingly important place in your overall strategy. Instead of haphazardly running blog posts or manually sending out articles you’ve written for third-party sites through your LinkedIn, it’s time to find a better way. A content marketing platform, like Kapost, is a comprehensive way of getting all your content ducks in a row. You can organize your content efforts, publish pieces to your website or social media sites directly, and manage or hand off content to other team members — all directly within the platform. Through options like tagging pieces with SEO terms, or assigning certain buyer personas to them, you’ll get far more mileage and ROI from your content.

With everything on your plate as an entrepreneur, adopting new tools or partnering with new companies isn’t always top of mind. After all, it can sound like a lot of time or a large amount of resources will be required in order to do so. But sometimes the best things in life aren’t free. Don’t make the mistake of missing out on furthering your business’ growth. If you spend a little money and devote some time to using a credible lead buying site, a marketing automation consultancy and a content management system, you, your team and your business will reap the rewards.

As a full-service web agency, Executionists provides our own brand of marketing automation “drip marketing” packages with a focus on the financial services industry. If you want to find out more about these services please click on the link below and fill out our quick (and free) consultation form.

 

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Posted: January 14, 2015