Web Design Predictions for 2014

Editors Note: This is a guest article contributed by Alan Craig.

Although, the Internet turning 25 and Facebook turning 10 this year mark significant dates to many people online, these milestones are tiny compared to the up-and-coming breakthroughs 2014 has in store for the world of web design. This year will be full of innovation, largely due to its past.

In 2010 Microsoft adjusted its typeface with the release of its Windows Phone, and made “flat” graphics an obvious asset when Apple had iOS7 follow suit three years later. Also last year, Facebook introduced a cleaner, “out of the way” semblance to its website, according to TechCrunch, allowing users to better integrate their accounts with a mobile browsing experience.

None of this is arbitrary, according to Huffington Post. Multiple devices have crowned consistency as the emperor of digital style, and professionals in web design have realized numerous cooperating shifts in how to look good across all of them. History says you can count on 2014 for giving similar momentum to the following trends:


Interaction and responsiveness are probably the most critical parts of a brand’s website, giving it purpose beyond information that people can get anywhere. Whether it’s a more animated theme or some other piece of delineated media, programmers find it difficult to present them in the same form on both desktop and mobile. HTML5 is the newest edition of the open source script most websites today are written in, and it allows them to do just that. Streaming giant Netflix already began this transition to keep up with mobile video, reports ExtremeTech. But as competition forces more traditional services onto the Internet as well, expect this backend language to be common use by year’s end.

Letter-Based Logos

Microsoft thinning its typeface for readability highlights the opportunities hidden in different fonts, especially when it needs to pop on a four-inch screen. As users read content less idly and on smaller devices, company logos will rely less on PNGs and illustrations, and more on art woven into its typography. Letter-based design can be harder with less intuitive services, let alone your own hand. Free options by companies like Logo Garden logo maker accommodate a myriad of different ideas that are possible with this change.

Big Pictures

Photography captures three things all in one image: attention, reality, and static display no matter what you’re viewing it on. For that reason, it’s no longer just for vacation albums. As logos step away from pictures, developers will more frequently wash them onto headers and backgrounds, redefining the source of attraction in a website that advertises in numerous dimensions of page space.

Second Screen

Breaking Bad isn’t just Emmy-worthy for its addiction value to binge-watching TV junkies. A drama series that obviously hinges on detail in its setting and character has prompted the founding of the mobile app, Alchemy, which supplements each episode with cool, supporting content via a “second” screen. This concept is something that Tutsplus considers as another valuable  web format that is perfect for products not inherently Internet-based. For those entrepreneurs who still find limited use for a full-fledged website, concepts like the one championed by Vince Gilligan’s gripping series will definitely start showing up more often.

Swipe and Scroll

There’s no doubt that the basis for the pursuit of consistency in design is a smartphone, and perhaps the most intimate trend in 2014 will surely be the reinvention of a website’s content progression: continuous scrolling. Long-scrolling pages may be a secondary model on a desktop, but far exceeds link-to-page selection in terms of efficiency on a device whose every function exists through a finger swipe. Watch for pages to lengthen in tandem with the mobile advances of 2014.


About The Author: Alan Craig

This article was written by Alan Craig.  Alan is a photographer who pays the bills shooting products for websites and catalogs, but his life’s ambition is to feature regularly in National Geographic.  

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Posted: January 29, 2014