Posted by & filed under Blog.

So you’ve spent XX amount of hours of your time or paid someone $X to do it for you and now you are the proud owner of a blog. (Lucky you! Congratulations!)

Now the real work begins, because no matter how eloquent and topical we think we are, making a commitment to write blog content on a regular basis is… well… a commitment. In our office, we had the bright idea to rotate blog writing duties among our staff of talented project managers, designers and coders, but here it is “blog deadline” and nothing’s been submitted by the designated blogger. So here I am, stuck with the posting duties again.

Don’t get me wrong, a blog has been a valuable asset to our online presence. In our experience, benefits of updating your blog include:

1) Increased exposure for your company on the web, adding credibility.
2) Improved SEO power! If you search for “executionists” on the web you’ll see many of the results come from our blog.
3) A chance to showcase a personal side to your company and its employees.
4) Opportunities to showcase your witty and extremely clever rhetoric on topical issues plaguing your industry today.
5) A place to have a dialog/network with your Blog readers by responding to their comments on your posts.

In conclusion, a blog is a helpful, fun and powerful marketing tool, but take heed of our warning: it takes time and concerted effort. Not much, but effort nonetheless. Hope you read, enjoy, and take to heart this week’s valuable insight.

  • kay rennie

    Couldn’t agree more. Writing is hard work, but more so for some than others, so it might be a bit unfair to expect content from staff members who don’t have the knack. But it’s also immensely satisfying in the end.

  • This is easily the most difficult part of blogging, at least for me. While I have editorial calendars to help, every blogger has those days where it seems like there’s absolutely nothing to write about. If this is a problem for you, you may want to check out our post on finding blog topics. If that doesn’t help, try doing some reading, searching your analytics or even asking Twitter. Like I said, Twitter gave me this idea.

  • Very nice post, Thanks for this publishing. Really help me a lot.