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Social Media & Blogosphere

Traditional marketing methods such as advertising and PR can be effective, however they are one-way communicators. Social Media, on the other hand, provides a platform for meaningful and authentic conversations to take place within our growing social networks.

We take a holistic approach to using social media networks and tools with organic, human creativity for marketing and brand management. We also understand the importance of cohesive and consistent messaging around your brand. Our goal is to help you navigate a strategic path to converse with your customers in authentic ways that improve the value of your brand, empower brand evangelists, and ultimately grow your business in the social media space. We help craft integrated campaigns with lasting impact.

Social Strategy Definition & Planning

"Brand" not "bland"

We specialize in crafting strategic social media campaigns that can be executed by our social-savvy staff or managed within your company. Bland and generic is forgettable. People pay attention when you present credible content in a voice and tone that supports your brand. We will help define your voice and position your brand within suitable social networks. The results will support your marketing plan and lead to a brand-enriching experience.

We are driven by ROI. Social media doesn't stop at the message, it can be observed, tracked, and analyzed. The results of a campaign will be holistically factored into a business's ongoing marketing agenda in order to strengthen each brand’s social presence. We factor these tasks into our deliverables:

  • Opportunity and vision assessment
  • Definition, direction, and project roadmap
  • Tools and technology usage
  • Influencer program: strategy and engagement
  • Content strategy
  • Social media policy to guide and define a unique process, best practices around your brand
  • Identify key metrics to measure ROI
  • Roles, responsibilities, communications, and project management

Social Media Application

"Opportunities multiply as they are seized." - Sun Tzu

The list of social media platforms and tools continues to grow. We will filter and identify the best opportunities to sync your business goals to today's social-sphere. Our insight and experience in web technologies enable us to integrate smart, custom applications easily and efficiently.

Opportunities for buzz-marketing include:

  • Blogs
  • Social Networks: applications, custom tabs, fan pages, groups
  • Forums
  • Online Surveys
  • Online Videos
  • Podcasts
  • Custom Widgets
  • Contests
  • Photo Sharing
  • Review Networks
  • Outreach and Engagement Programs
  • Creative Sponsorships
  • Press Releases
  • Social Bookmarking

Social Network Management

"You can’t win if you don’t play"

The power of social media marketing ultimately comes down to how you interact with your audience and capture their attention; it’s long term and ongoing. While creating a profile is free, the amount of time and commitment required can be costly to any business. From this perspective, we can save you time and money with educated, up-to-date, and strategic approaches to effectively managed campaigns

Social SEO

"Expose yourself"

Actions (friending, commenting, tweeting, liking, sharing) within your social networks have substantial impact on your website's traffic. With the right planning, information sharing becomes a viral process. The creation of compelling content is key to convert intended actions. We can help you drive traffic, brand awareness, and increase outlets for visitors to enter and re-enter your website.

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"Executionists did an outstanding job our web site! We simply gave him the textual content and he did the rest, including the overall design, layout, navigation, and pictures."

- Craig Knoblock, Co-founder and Chief Scientist of Geosemble Technologies

"Executionists have done a great job for us. Their work is creative, professional and timely. We continue to use their services and we highly recommend them!"

- Jonathan Chu, Owner of Buddha's Belly Restaurant

"Working with the Executionists was an extremely positive experience. The quality of work and the energy they put into it was far beyond our expectations; especially for the low price. They created many unique and interesting design options to choose from, which allowed us to pick and choose parts from all of them and maintain creative control over the look of our company. We plan to work with them on many other projects in the future."

- Jesse Harris, Creative Director of New Ocean Pictures