We designed the initial website in 2008 as a simple HTML website. In 2012, PennyMac transitioned to a Drupal-based site to facilitate internal content management. The next iteration in 2014 was mobile-responsive and Executionists provided the interface design for the website.
Executionists has had the good fortune to work with PennyMac, a rapidly growing mortgage originator and servicer, since 2008. At that time, they were about 50 people strong and were a fledgling mortgage company. Now, 9 years later, they are the largest non-bank correspondent lender in the country and publicly traded on the NYSE.
We were commissioned with developing their first logo. Subsequently, we have been the designers of choice for PennyMac for corporate branding. We’ve helped develop their brand guidelines that ensure marketing is consistent across the brand. We have created new branding for the parent company, PFSI, the Commercial Real Estate division, as well as for a myriad of supporting divisions.
Executionists has implemented social media services including: marketing, management, interaction, engagement, reputation management, and social media customer outreach for PennyMac since 2013. During that time,
• Facebook conversions increased by 57.7%
• Twitter conversions increased by 430%
• LinkedIn conversions increased by 79.5%
• Google+ conversions increased by 118.6%
PennyMac utilizes the HubSpot platform for their email campaigns. Our team has provided design, programming, and strategy around email and HubSpot landing page design. The PennyMac team knows they can depend on us to help their internal marketing team with training on the HubSpot platform and other support services.
PennyMac runs constant AdRoll campaigns for various products. The ads are linked to custom HubSpot landing pages with custom lead forms. We provide a variety of design options in static and animated formats. Once approved, we generate all required ad sizes for PennyMac’s marketing team to publish.
Every year our design team provides concept and final design files for PennyMac’s annual reports for PennyMac Mortgage Investment Trust and PennyMac Financial Services Inc. The design reflects the latest website graphics. We have also designed a kiosk for new home sales.