Our Work
Branding

A brand is not just a logo, it’s an experience. Branding should define the fonts, images, icons, and language your business uses across all online and offline channels. Executionists has developed branding and brand style guides for startups, non-profits, and multi-billion dollar businesses. Below are some examples of our branding design.

Crowdfunder

Our designers took the established Crowdfunder brand elements and created a brand style guide. We also designed the logo for their VC Index Fund.

Legal Supply

This multi-million dollar, office supply business used to be known as “e-Legal Supply”, we managed to convince the client to change their name to “Legal Supply” and repurposed the “e” as a paperclip element to reinforce the brand and provide some continuity.

PennyMac

We were commissioned with developing the first logo for this multi-billion dollar mortgage solutions company. Subsequently, we have been the designers of choice for PennyMac’s corporate branding. We’ve helped develop their brand guidelines that ensure marketing is consistent across the brand. We have created new branding for the parent company, PFSI, the Commercial Real Estate division, as well as for a myriad of supporting divisions.

ATHENE

ATHENE is a consumer-focused insurance company specializing in fixed annuity solutions for the retirement market. The company’s name is inspired by Athena, the Greek goddess of wisdom, ATHENE’s brand reputation embodies her core principles of strength, expertise, and protection. The logo is derived from Athena’s plumed headdress, becoming a modern element that provides consistency across all their brands.

Additional Branding
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