Online Agencies vs. Freelancers vs. Staff – Which is Best?

Posted by & filed under Web Development, Website Management, Website Cost.

AGENCIES VS FREELANCERS
How to Maintain Your Sanity When Managing Your Online Business. As a business owner you have 4 options when it comes to managing your online presence: Hire web and marketing resources in-house. Hire a variety of specialized freelancers. Hire a web agency. Do it yourself. Let’s eliminate #4 right off the bat. A business owner…Read more »

Google Data Studio – Example Report

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Management, Services.

google data studio
Simplifying complex marketing data with custom Data Studio reports One complaint we often hear from potential clients is that their marketing company provides little insight into what they are doing and what the results are. These business owners feel that they are throwing money into a bottomless marketing pit. Fortunately, most websites these days have Google…Read more »

Estimating for Website Visual Design

Posted by & filed under Branding, Graphic Design, Website Design, Website Management, Website Cost.

costing web design
How do web agencies establish the cost for website interface design? The way the website looks, the visual design, is a critical component of website development. This article covers how many agencies approach and estimate the cost of the visual design phase. On either side of this equation, it can be tricky to get web design costs right. How…Read more »

Smart Marketing Reports with Google Data Studio

Posted by & filed under Internet Marketing, Website Management, Services.

analytics and data studio
There is an overwhelming amount of marketing data available to business owners and marketers. How can the small business owner sift through this complex data and focus on the actionable items that can affect ROI? Over 50 million websites rely on Google Analytics as their preferred marketing insight solution. It’s extremely powerful and dense. Just the basic Audience Overview page…Read more »

Don’t get hacked! Update your WordPress plugins before it’s too late.

Posted by & filed under Content Management Systems (CMS), Security, Website Management, WordPress.

hacked wordpress
It used to be that hackers targeted corporate websites containing sensitive financial or customer information such as credit card numbers and personal information. In recent years, several of our small business clients with relatively simple informational websites have been hacked by malicious software. Hackers write code that automatically scans the web and identifies vulnerabilities within websites running older, expired software. Once a weak…Read more »

Do You Need Another “You”?

Posted by & filed under Web Development, Website Management, Website Cost.

If you are like most of business owners I know, you are stretched way too thin. Not only do you manage your team and process, you are also your company's primary salesperson, marketeer, and strategist. How many times have you said, “if I could just clone myself, my business would be so much more successful”? Well… it…Read more »

How Much Does A Small Business Website Cost in 2014?

Posted by & filed under Web Development, Website Design, Website Management, Website Cost.

website costs in 2014
A business owner asked three website development companies to submit a proposal to design her company website. She supplied the developers with the same “requirements document” that listed the website’s goals and functions. A week later each of the three web developers came back to the client with their estimates. The first one had priced…Read more »

Is your website ‘all about you’?

Posted by & filed under Internet Marketing, Web Development, Website Content, Website Management.

website focus
If your B2B website was created to inform visitors about what you do and how great you are, you might be missing the mark. Why talking about yourself doesn’t work. It might be tough to take, but frankly, the market doesn’t care about you or your business. Well, if at all, very little. For a…Read more »

Content is Queen: Strategies for Creating Compelling Website Content

Posted by & filed under Content Management Systems (CMS), Drupal, Web Development, Website Content, Website Management, WordPress.

content is queen
As the senior project manager here at Executionists, I’ve held many clients’ proverbial hands through the web development process. We, the web designers and developers, are thoroughly linear in our thinking: here’s our process, here’s what we need, when we need it, thank you very much. However, I’ve found over the years that clients can…Read more »

What the Mongols Can Teach Us About Cyber Security

Posted by & filed under Blog, Executionists Fun, Security, Website Management.

mongol and hacker
In the 1200's, the Mongols, led by Genghis Khan, attacked and pillaged hundreds of cities in their raids across the steppes of Central Asia. These cities were attacked multiple times over a period of years, each time failing to adequately prepare for the next attack. History repeats itself because the mindset of these city rulers…Read more »