Google Data Studio – Example Report

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Management, Services.

google data studio
Simplifying complex marketing data with custom Data Studio reports One complaint we often hear from potential clients is that their marketing company provides little insight into what they are doing and what the results are. These business owners feel that they are throwing money into a bottomless marketing pit. Fortunately, most websites these days have Google…Read more »

Pros and Cons of Using a Website Template for Your Small Business

Posted by & filed under Uncategorized, Web Development, Website Cost.

web templates benefits
Is it wrong to base your small business website on a template? We are often asked about the pros and cons of using web templates. These are essentially pre-made websites with a variety of page layouts already configured. All these website templates are missing is the specific business content and imagery that represent your brand. The…Read more » – a better way to host your website

Posted by & filed under Uncategorized, Pantheon hosting.

pantheon graphic
Times they are a’changing... and they aren’t a’slowing down.   In the olden days, when you needed a website, you figured that it just needed to validate your presence in the business world, like being listed in the Yellow Pages of yesteryear.  The entire purpose was for companies to put their best foot forward and be ‘found’ by potential customers.…Read more »

Typography Guide

Posted by & filed under Uncategorized, Graphic Design, Website Content.

Type Guide Graphic
Content is still "king" and the way that content is displayed is equally important. Good typography creates interest in your content, adds to the flavor of the message and improves readability. This handy typography guide provides a breakdown of basic terms and examples of fonts and font usage.   Thanks to Uber Buttons for permission to reprint this…Read more »

Back to School – Estimating Website Costs for Student Inquiries

Posted by & filed under Uncategorized, Blog, Website Cost.

business school assignment
Launching a website is an integral aspect of any new business, so it makes sense that business students are often required to estimate the cost of a website as part of coursework and projects. Several times a week, we receive calls from students who have searched online for insight into the question: “how much does…Read more »

Everything but the Kitchen Sink

Posted by & filed under Uncategorized, eCommerce Websites, Graphic Design, Internet Marketing, Web Development, Website Design.

Editors Note: we have updated this article for 2013, read the updated blog here. Scope Creep (also called requirement creep, feature creep, and sometimes kitchen sink syndrome) in project management refers to uncontrolled changes in a project's scope. This phenomenon can occur when the scope of a project is not properly defined, documented, or controlled.…Read more »

Our 4(.0) Favorite Updates for WordPress 4.0

Posted by & filed under Uncategorized, Content Management Systems (CMS), UX - UI (Usability), Website Design, Website Management, WordPress, Mobile Web.

WordPress 4.0
Wordpress 4.0 is scheduled to release on August 13th, 2014.  One of our favorite CMS’s is getting a litany of new features that will improve the user experience. In this article I’ll be discussing some of our favorite new features and how to give 4.0 a test drive.   Wordpress 4.0 contains many enhancements that…Read more »

What Does Video Cost?

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Content, Website Cost.

Video Costs?
When I get this question I almost always follow it up with an underwhelming ...”Well, that depends...” It “depends” on what I call the 3 Ts, which are Tools, Talent and Time. These are the building blocks of any production budget and they must be qualified and quantified before we can give a solid cost…Read more »

What to look for in an SEO company

Posted by & filed under Uncategorized, Internet Marketing, SEO, Social Media Marketing, Website Content, Website Management.

SEO company decision
How Do I Choose an SEO Company? The world of SEO can get pretty muddled. Every online business can benefit from improving their visibility on search engines, and the benefits to ranking in the top are too good to pass up. But as soon as you start looking for help, you begin to get email…Read more »

3 Cost-Effective Ways to Market Your Business

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Affiliate Marketing.

In a tough economy and competitive global market, many new businesses and entrepreneurs have to be very cost-conscious to keep their doors open. Marketing and advertising expenses must be controlled for the highest return on investment possible. Fortunately, with Internet and social media there are always new and inexpensive ways to promote brand awareness and…Read more »