Google Data Studio – Example Report

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Management, Services.

google data studio
Simplifying complex marketing data with custom Data Studio reports One complaint we often hear from potential clients is that their marketing company provides little insight into what they are doing and what the results are. These business owners feel that they are throwing money into a bottomless marketing pit. Fortunately, most websites these days have Google…Read more »

What Does It Take To Be a Digital Marketer?

Posted by & filed under Google Analytics, Internet Marketing, SEO, Social Media Marketing, Affiliate Marketing, Inbound Marketing, Hubspot.

expert digital marketer
Recently, Zak Brown, our Marketing Manager, was asked by someone fresh out of college what it took to become a Digital Marketer. Following is the email he sent. I'd like you to enjoy Zak's thoughts on what it takes to be an effective Digital Marketer.   Hey Mike, I'm happy to help, and I'm going to…Read more »

Social Media Ad Spend…Worth it or Not?

Posted by & filed under Internet Marketing, Social Media Marketing, Website Cost.

social media ad spend
Have you been longing to get your brand in front of that very elusive 13-34 demographic? Are you trying to focus your marketing efforts to spark positive dialogue about your brand? Strategic use of social media advertising could be just the ticket! You should be collaborating with your digital marketing agency to determine where your customers are being engaged, how to reach them…Read more »

2016 and Beyond – Online Marketing Trends

Posted by & filed under SEO, Social Media Marketing, Inbound Marketing.

2016 and beyond marketing trends
SEO, online marketing, and lead generation are broad terms that get thrown around a lot and most webmasters usually manage to tackle at least some of this. This raises the question, “I'm already doing online marketing, what can you tell me that I don't already know?” The answer is simple, you’re probably doing it wrong. If you’re…Read more »

5 Creative Tips for Marketing with Pinterest – Start getting customers “Pinterested” in your brand!

Posted by & filed under Social Media Marketing.

In just over two years, Pinterest has rapidly grown to become the third largest social network in the U.S., sitting comfortably behind the mighty Facebook and Twitter empires. While consumer brands have been taking advantage of Pinterest’s fast-growing user, B2B marketers have recently began integrating Pinterest in their marketing campaigns as well. For those businesses…Read more »

We Do Facebook Too!

Posted by & filed under Social Media Marketing.

Facebook
To advance your business, you need to stay up-to-date on current trends and continue to innovate.  Social network marketing is a powerful and effective way to amplify your marketing mix and generate new leads. Many small business owners often make the mistake of using their personal Facebook profile to connect with clients and customers. However, normal…Read more »

The Social Media Crystal Ball: What’s In Store for 2015?

Posted by & filed under Internet Marketing, SEO, Social Media Marketing, Affiliate Marketing.

social media in 2015
Since social media came onto the scene years ago, it’s been changing the opportunities marketers and brands have for connecting with customers. As 2014 comes to a close, it’s a good time to predict what may be around the corner for these powerful platforms. Here’s a look at what might be coming around the bend…Read more »

Battle of the social networking sites: Facebook vs. Twitter vs. LinkedIn

Posted by & filed under Social Media Marketing.

Today there are hundreds of social networking sites (Friendster, imeem, Flickr, Myspace, Plaxo, Xanga, the list goes on) that are connecting people around the world with different backgrounds, interests, hobbies and professions.  The three major sites that remain at the forefront are Facebook, Twitter and LinkedIn.  What, you may ask, is the difference between the…Read more »

4 Ways Your Company Can Effectively Measure the Effects of Social Media

Posted by & filed under Internet Marketing, Social Media Marketing, Web Development.

Measuring the Impact of Social Media Platforms
Social media is rapidly growing from one day to the next, yet measuring the impact of social media remains a mystery for most.  According to a recent article by Adam Singer, a Product Marketing Manager for Google Analytics, two main factors cloud the social media climate further. First and foremost, when we observe social media platforms,…Read more »

What Does Video Cost?

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Content, Website Cost.

Video Costs?
When I get this question I almost always follow it up with an underwhelming ...”Well, that depends...” It “depends” on what I call the 3 Ts, which are Tools, Talent and Time. These are the building blocks of any production budget and they must be qualified and quantified before we can give a solid cost…Read more »