What Does It Take To Be a Digital Marketer?

Posted by & filed under Google Analytics, Internet Marketing, SEO, Social Media Marketing, Affiliate Marketing, Inbound Marketing, Hubspot.

expert digital marketer
Recently, Zak Brown, our Marketing Manager, was asked by someone fresh out of college what it took to become a Digital Marketer. Following is the email he sent. I'd like you to enjoy Zak's thoughts on what it takes to be an effective Digital Marketer.   Hey Mike, I'm happy to help, and I'm going to…Read more »

2016 and Beyond – Online Marketing Trends

Posted by & filed under SEO, Social Media Marketing, Inbound Marketing.

2016 and beyond marketing trends
SEO, online marketing, and lead generation are broad terms that get thrown around a lot and most webmasters usually manage to tackle at least some of this. This raises the question, “I'm already doing online marketing, what can you tell me that I don't already know?” The answer is simple, you’re probably doing it wrong. If you’re…Read more »

How to sign up for Google Grants for Nonprofits

Posted by & filed under Google Analytics, Internet Marketing, Inbound Marketing.

google grants how to
Imagine what your nonprofit organization could do with $120,000 a year in free advertising. Nonprofits are some of our favorite clients and we love to evangelize about the benefits of free money in the form of Google Grants. Google helps nonprofits get the message out with the Google Grants program. If your organization is a 501 (c)(3), non-governmental…Read more »

Improve Customer Communications with Content Marketing Today

Posted by & filed under Content Management Systems (CMS), Internet Marketing, Website Content, Website Management, Inbound Marketing.

Customer Communications Content Marketing
Content marketing is about customer-focused conversations. But as the Content Marketing Institute points out, customers have tuned out traditional sales messaging. They bypass TV commercials with DVRs, Netflix, or Hulu. They download podcasts and plug in iPods to bypass commercial radio and install popup blockers on their Internet devices. Why are they doing this? Because…Read more »

A Hubspot Marketing Software Success Story

Posted by & filed under Inbound Marketing, Hubspot.

pennymac-hubspot
Why Growth-Focused PennyMac Turned to HubSpot Software When Jeremy Bachmann, Vice President of Online Marketing, first started at PennyMac, the company was looking to grow by rapidly expanding its direct-to-consumer lending business. But just as the company was expanding its customer acquisition efforts it faced two main obstacles in achieving its growth goals: Marketing activities…Read more »

Sidekick by HubSpot… Sweet + Suite!

Posted by & filed under Internet Marketing, Inbound Marketing, Hubspot.

Sidekick Logo by HubSpot
HubSpot’s angling for a Trifecta with their Small Business Marketing Software. If you’ve read my past posts than you know I’m a HubSpot Software Consultant and a vocal supporter of their marketing software platform. HubSpot developers have introduced a CRM tool and an app called Sidekick that optimize small business marketing, sales and contact management collaboration.…Read more »

Inbound Marketing Content Strategy: How To Promote Your Blog Content Online

Posted by & filed under Inbound Marketing.

promoting-content
Promote or Vanish in Obscurity - Executionists' Blogging Tips This week, for the fifth article in our Inbound Marketing Series, we'll be providing tips and industry best practices on the best ways to promote and market your blog content. Last week, we talked about creating remarkable content for your business blog, so if you haven't read…Read more »

How To Develop A Successful Inbound Marketing Plan For 2014

Posted by & filed under Inbound Marketing.

inbound-marketing-developing-an-inbound-marketing-plan
Welcome to our second Inbound Marketing blog!  This article will give you a step-by-step planning guide to show you exactly how to set up and reap the rewards of an Inbound Marketing campaign for your business.  As we previously discussed, inbound marketing is the response to the marketing challenges businesses experience and this guide should show you exactly…Read more »

Bye INBOUND 2014, Hello INBOUND 2015

Posted by & filed under Inbound Marketing, Hubspot.

HubSpot Keynotes Insights
Launched in 2011, INBOUND is designed for forward thinking marketing agencies and small businesses. The INBOUND tagline is: Come Together. Get Inspired. Be Remarkable. The format was originated by HubSpot, a marketing software company located in the Cambridge area of Boston. Originally held at the Hynes Center in Boston from 2011-2013 INBOUND has outgrown that…Read more »

Got SEO? Tips on Getting Found, Ranked and Noticed On Search Engines

Posted by & filed under Inbound Marketing.

SEO banner
This week, for the sixth article in our Inbound Marketing Series, we’ll be discussing what search engines are looking for when they index website search results and how to get your website ranking on a few of the most common ones like Google and Bing. In the past few weeks, we've reviewed best practices for creating…Read more »