Critical Website Definition Documents Every Business Needs

Posted by & filed under Executionists, Internet Marketing, Web Development, Website Content, Website Design.

sample website definition documnets
Let's launch into an analogy to demonstrate what "Definition Documents" are, and why you need them. Think of developing a website like building a house. When you want to build a house, you ask an architect to draw up the plans. The architect will get building permits, city licenses, oversee a geological survey and more, all before any…Read more »

Google Data Studio – Example Report

Posted by & filed under Uncategorized, Internet Marketing, Social Media Marketing, Website Management, Services.

google data studio
Simplifying complex marketing data with custom Data Studio reports One complaint we often hear from potential clients is that their marketing company provides little insight into what they are doing and what the results are. These business owners feel that they are throwing money into a bottomless marketing pit. Fortunately, most websites these days have Google…Read more »

The Hamburger Approach to Online Success

Posted by & filed under Executionists Fun, Internet Marketing, Website Content.

If someone dropped a plain hamburger patty and a cold bun on your plate would you find it appetizing? Probably not, even though the hamburger patty is the main component of the burger, it’s the other ingredients that add the flavor and make the whole burger so delicious. In the Hamburger Approach, the hamburger patty…Read more »

Smart Marketing Reports with Google Data Studio

Posted by & filed under Internet Marketing, Website Management, Services.

analytics and data studio
There is an overwhelming amount of marketing data available to business owners and marketers. How can the small business owner sift through this complex data and focus on the actionable items that can affect ROI? Over 50 million websites rely on Google Analytics as their preferred marketing insight solution. It’s extremely powerful and dense. Just the basic Audience Overview page…Read more »

What Does It Take To Be a Digital Marketer?

Posted by & filed under Google Analytics, Internet Marketing, SEO, Social Media Marketing, Affiliate Marketing, Inbound Marketing, Hubspot.

expert digital marketer
Recently, Zak Brown, our Marketing Manager, was asked by someone fresh out of college what it took to become a Digital Marketer. Following is the email he sent. I'd like you to enjoy Zak's thoughts on what it takes to be an effective Digital Marketer.   Hey Mike, I'm happy to help, and I'm going to…Read more »

How much content do I have to write to be recognized by the search engines?

Posted by & filed under Blog, Internet Marketing, SEO, Website Content.

how much content to be ecognized by search engines?
Confession: several years ago we wrote an article on website costs that hit the magical combination of content. Google picked us up as the expert source on website costs and organically boosted us to the top as the preferred website for the phrase “how much does a website cost?” This has resulted in up to…Read more »

Social Media Ad Spend…Worth it or Not?

Posted by & filed under Internet Marketing, Social Media Marketing, Website Cost.

social media ad spend
Have you been longing to get your brand in front of that very elusive 13-34 demographic? Are you trying to focus your marketing efforts to spark positive dialogue about your brand? Strategic use of social media advertising could be just the ticket! You should be collaborating with your digital marketing agency to determine where your customers are being engaged, how to reach them…Read more »

2016 and Beyond – Online Marketing Trends

Posted by & filed under SEO, Social Media Marketing, Inbound Marketing.

2016 and beyond marketing trends
SEO, online marketing, and lead generation are broad terms that get thrown around a lot and most webmasters usually manage to tackle at least some of this. This raises the question, “I'm already doing online marketing, what can you tell me that I don't already know?” The answer is simple, you’re probably doing it wrong. If you’re…Read more »

How to sign up for Google Grants for Nonprofits

Posted by & filed under Google Analytics, Internet Marketing, Inbound Marketing.

google grants how to
Imagine what your nonprofit organization could do with $120,000 a year in free advertising. Nonprofits are some of our favorite clients and we love to evangelize about the benefits of free money in the form of Google Grants. Google helps nonprofits get the message out with the Google Grants program. If your organization is a 501 (c)(3), non-governmental…Read more »

Is your website ‘all about you’?

Posted by & filed under Internet Marketing, Web Development, Website Content, Website Management.

website focus
If your B2B website was created to inform visitors about what you do and how great you are, you might be missing the mark. Why talking about yourself doesn’t work. It might be tough to take, but frankly, the market doesn’t care about you or your business. Well, if at all, very little. For a…Read more »