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A Brand Style Guide is a document that defines the guidelines of your brand/logo usage. The Style Guide serves as the instruction book to printers, web designers, publishers, and other media channels. Items covered in a Style Guide can be logo usage, appropriate color palettes, font styles, templates for printing, photography and graphic styles, even the tone of your written materials.

If you advertise your business over a variety of media channels, it is important that your brand is consistently presented. The Style Guide assures the investment you’ve made in your brand is maintained and not weakened through improper usage. For businesses that do not have a Style Guide, one can be reverse-engineered by taking your logo and other branded collateral and distilling the key components into a Style Guide document. Existing Style Guides should be refreshed as design and industry trends change.