What can social media marketing do for your business?

June 11th, 2009

Social Media Marketing

The Evolution of Internet Marketing
Social media is the latest step in the evolution of online marketing. There are over 200 million active Facebook users, 8 million Twitter users and other social media platforms account for millions more. By strategically using social networking sites such as Facebook and Twitter, you have the potential build your online business presence immensely.

Inform customers of your products and services
If you sell a product online, chances are that a good portion of your customers are on Twitter or Facebook, sharing opinions, asking for advice on which new products to buy, and complaining about brands they dislike. If you are in the professional services industry, your clients are probably online, letting their Twitter followers and Facebook friends know how you’ve exercised your practice to assist their needs. Now you have the opportunity to engage and reach your target audience wherever they gather.

Utilize communities to engage, listen, and respond to your customers
Rather than constantly selling and blasting product releases, we recommend that you provide free tips and resources that allow your customers to appreciate you for your knowledge and experience. Social media can help you build long-term relationships, credibility and customer loyalty.

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Looking Important on Twitter

June 9th, 2009

As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers each day. And while services like TweetDeck can help manage all those incoming tweets, not everyone is using them. That presents a problem for those using Twitter to market their brands. How do you stand out amidst all the noise?

Twitter is an excellent tool for finding breaking news. As such, many users scan their Twitter accounts quickly to find something of interest. Pay attention to how you scan Twitter, and you might find yourself looking at users’ images more than the actual list of tweets. That’s because as you become accustomed to the value of a particular user’s tweets, you look for them specifically. It’s much easier to pick out an image of value rather than the entire tweet. Therefore, it’s important, as a brand, to have an image that is instantly recognizable – one that stands out. That way when users are scanning a long list of tweets, the chances increase that they will stop and read yours. That all depends, of course, on the value you are providing with each and every tweet associated with your image.  Check out Executionists on Twitter!

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