The Art of Creating Engaging Campaigns in Social Media

July 22nd, 2009

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An important factor in successful social media marketing is to continue to create engaging communities.

  1. Create focused communities around a central issue or mission where people gather to discuss similar topics, interests and news.
  2. Offer resources, training, and host events to interact with community members. Gather feedback on how users would like to get involved and continue to build open relationships.
  3. Promote your products and services by rewarding members for their active participation.
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