Executionists - We Get Web Done

We are thrilled to announce the launch of EliasArchitecture.com!

About Client:

Alex Elias is a Los Angeles based architect who began his own practice in 2001. Alex Elias has designed several buildings from residential to commercial and institutional. Elias Architecture practices range from Pre-Design Planning of the project to Construction Administration.

Technologies Used:

• JQuery Animation
• WordPress

To learn more about Alex Elias Architecture, click here.

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Many ecommerce stores cost tens to hundreds of thousands of dollars to develop and maintain. Magento GO is a low-cost, full-featured ecommerce solution. Because it is a templated, hosted solution you will be somewhat constrained to the available templates and functionality. One of the best ways to see if Magento GO is right for you is to review the features and functionality they offer and see if it will be sufficient for your business.

Full list of features: http://www.magentocommerce.com/go/features/
Plan pricing: http://www.magentocommerce.com/go/plans/

Then sign up and select a template that has a basic layout you like. Then we can create custom graphics and modifications around that template to better promote your products and brand.

Our Magento GO services encompass the following:

Consultation: The initial consultation is free. This should allow us to understand your basic requirements and provide you a proposal on next steps.

Discovery/Definition: Many times our recommended next steps will include a Discovery and Definition phase. This phase will allow us to more clearly understand your business goals, determine if Magento GO matches your requirements, and plan out the scope of the effort.

Interface Design: Magento GO already has a variety of templates that you can use for your store. Most businesses will want to customize them with their branding and design that reflects their desired customer experience. You may have an existing design ready to go or we can work with you to customize the interface design and page layouts within the Magento GO framework. Once you have approved the design our technical team can code it using HTML/CSS and PHP.

Technical Integration: Our developers will take the approved interface design, which is usually in Photoshop PSD files, optimize the files, and convert them to HTML/CSS code. This code will then be integrated into the Magento GO templates as required. We can enable various features of the templates and enhance them within the constraints of the framework. Once the templates have been customized we will import several products. The remaining products will be uploaded by the client or we can do it for you at an additional cost.

Maintenance Services: Post-launch, our design and technical teams can provide services to help you keep your Magento GO store up-to-date.

Marketing Services: Our team can provide SEO, email campaigns, Social Media, and other promotions to help advertise your online business.

Rates: Our rates range from $75 – $120 an hour depending on the tasks required. We can work on an hourly and/or project price. We also offer discounted Retainer Rates for website maintenance work. Please contact us for more information. 310-754-3807 or magento@executionists.com.

Executionists are thrilled to announce the launch of Smile Oregon’s newly redesigned website, SmileOregon.org! In addition to a complete site redesign, Executionists provided Smile Oregon with a family forum where people can connect and interact with other families regarding cleft and craniofacial conditions that affect Oregon children.  Executionists also integrated a site blog.

Technologies Used:

- WordPress

- bbPress (forum software)

About Smile Oregon:

Smile Oregon was founded in 2009 by a diverse group of local professionals committed to improving care for Oregon children affected by cleft and craniofacial condition. Members of the board represent the fields of finance, law, design, education, medicine, and dentistry and include parents and family members of children born with clefts. To learn more about this grassroots operation, visit them at SmileOregon.org.

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Barrington Media Group and Executionists are pleased to announce the launch of BarringtonMediaGroup.com! Barrington Media Group called upon Executionists for a complete site redesign to represent their company and compete in the Media Marketing industry.

Technologies Used:

- Jquery

-Wordpress

About Barrington Media Group:

Barrington Media Group was started eight years and has grown to be one of the largest independent owners of national network radio time in the US, owning millions of dollars of national network radio time in the US, owning millions of dollars of national inventory. They structure they have in place is designed to take a new campaign to test to ramo in a short period of time giving clients what they want most,; a consistent, scalable source of high quality leads. For more information, visit BarringtonMediaGroup.com.

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Marketers, advertisers, and business execs have always used surveys to help gain insight and understanding about their customers as well as improving their business, product, and/or services. Online survey tools are a cost-effective way for delivering surveys, collecting results, and analyzing all through a central dashboard.  In addition to providing efficient, geographic, and real-time information, Online Survey Tools can:

• Gather informal data quickly and easily
• Provide feedback that can assist in site planning for future enhancements, product merchandising, and achieve more relevant content and features.
• Use surveys and polls internally to gain feedback from employees, partners, and customers

Main Features of Online Survey Tools include:

• Defining your own survey questions and responses
• Flexible survey look and feel
• Skip Logic
• Randomization
• Website Integration
• Data Analysis

eCommerce Application:

• Provide you with valuable information to take into account as part of your marketing and general online business strategy
• Identify shopping behaviors or opinions on products.
• Customer satisfaction surveys – automated surveys that an ecommerce business sends after a customer has been served
• Surveys: More in-depth about a topic and ask a series of questions you can use to evaluate product quality, guide future product development, or simply boost customer relations and satisfaction
• Polls: focus only on one specific point. Can drive awareness for an event or for e-tailers to identify trends in advance and make better business decisions.  Example: Vote your favorite Halloween costume theme

• Integrating social media into poll platform lets businesses connect with customers on their social network of choice. Polls and surveys can also be embedded on your site, blogs, or emails.

Seasons Greetings! This year we really wanted to thank our clients for being so valuable in 2010. For that reason, we didn’t want to burden our clients with another fattening holiday confection. So in the spirit of giving, we are donating $1000 to the Technology Center at El Marino Language  School in Culver City on behalf of our top clients.

“With your donation, we can move forward on the purchase of some software that will provide our kindergarten and first graders access to some wonderful and beneficial programs. Your donation will positively impact the students of our school and give technology support to our teachers. Thank you for thinking of our school.”

- Ana Maria Kowalski, Technology Center Aide, El Marino Language School

About El Marino Language School:

The El Marino Language School in Culver City is committed to the principle that all students can become bilingual and biliterate during their elementary school years, while participating in a balanced educational program. The school offers Japanese and Spanish immersion programs that foster and support creativity, inquiry, individuality, mutual respect, and an appreciation of different cultures. For more information visit, http://elmarino.ccusd.org/.

Thank you to the following clients who made this all possible:

Pennymac – Opertaion USA – California Costumes- Sullivan Curtis Monroe – The Frugal Diva – Utopia Residences – Voomerang – The Carlyle Group  Griffin Holdings – MSpot – Screen Actors Guild – Fourth Wall – Guidance – ImageBeam – Reseller Marketing Services – Emperor’s College                 Stanton Associates – Cool Titles

We are excited to announce the launch of our latest work for Packet Telecom, www.PacketTelecom.com !

About Client: Packet Telecom delivers and supports end-to-end converged corporate communications. They are partnered with Avaya and Cisco who are also leaders in the field of customized communications.

Technologies/ Software:

• WordPress 3.01
• JQuery

For more information about Packet Telecom, visit www.PacketTelecom.com

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We are excited to announce the launch of Dragonfly Technologies, www.DragonflyTech.net

Dragonfly Technologies offers a range of IT Services from daily support to vendor selection. Dragonfly Technologies philosophy is that ALL decisions in today’s business climate should be made with technology in mind and a partner in technology close at hand.  Not for the sake of technology itself but for the advancement of the client.

Executionists team of designers and developers worked closely with people at Dragonfly Technologies to build a custom WordPress website along with an updated logo and custom theme.

Visit Dragonfly Technologies

As Janis Joplin said “It’s all the same F’ing day man” but most of us like to separate time by days, months and years. While 2011 is rapidly approaching, I strongly recommend it’s time to examine and strategize your online marketing efforts so you can leap into the new year ready to maximize your business. 2010 saw an explosion of social media channels and a myriad of new opportunities to advertise and communicate with potential and existing customers. One of my mentors says “feed the ducks where they are quacking”. Do you know where your target audiences congregate? What online channels are they swimming in? Does your current online structure have a strong foundation to capture conversions? Are you using new interactive components, modules, and complimentary 3rd-party applications to add value to your customers and increase conversions?

One key question to explore is what is the value of SEO to your business? There has been so much emphasis placed on SEO but really, how much of your business is driven by new customers searching for your services on the web? For the majority of small to mid-size businesses, especially in the service sector, the best clients come from word-of-mouth and referrals. For these businesses a basic SEO foundation is important but beyond that, the key to business growth is credibility and communication to existing and potential customers. A company website, blog, email-campaign strategy, and Facebook Fan pages are the primary channels you should examine first.

Is your website optimized for mobile browsers, iPads, iPhones? And what about Apps, can they help your business? So many questions to consider.  Take the time before you get sucked into the holidays and contact us for a free, no obligation consultation.

by Jessie Jo Blalock

Nearly 1 in every 5 Americans access the web daily and by 2012, 1 in 2 mobile subscribers will own a smartphone. Due to such a rapid growth of smartphone sales and mobile browsing, it is imperative that web designers and developers educate themselves with the best practices of strategic mobile web design. With new technologies comes a new set of challenges, in which case, remember what your mamma taught you:

Less is more

… Especially when it comes to mobile web design! Mobile design should be regarded as scaled down versions of their parent site. And since smartphone screens vary in size and shape, mobile website design must remain clean and simple.  If so inclined, you can always leave the option to visit the standard site through a simple link.

Actions speak louder than words

Literally. There is such little room for content on a mobile web page and mobile users are typically on the go, wherein mobile web designers must prioritize their content with actions (IE a login page, product search, store locator, etc.). Remember: person’s goal for browsing the web from a mobile device is vastly different than a desktop or laptop.

Cleanliness is next to godliness

Clean and semantic markup will guarantee that the browser is capable of accurately displaying the web page and provide the mobile users with a more pleasant experience with little to no errors or difficulties.

Better safe than sorry

An ample amount of white space is essential in mobile web design. Though the objective of most companies’ websites is to engage users and present them with as much information as possible about their products and services, too much content will appear chaotic on a smartphone.  Afford plenty of white space in your site design to ensure your site will be displayed properly on any mobile device.

Waste not, Want not

With mobile Internet connection speeds generally being slower than desktop Internet connection speeds and a variety of screen sizes, implementing images and pictures does more harm than good. Excessive use of images will produce an unfriendly user experience; mobile users want functionality over design aesthetics.

Executionists, Inc. offer mobile solutions for websites, click for a free consultation.

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