Executionists - We Get Web Done

The Evolution of Internet Marketing
Social media is the latest step in the evolution of online marketing. There are over 200 million active Facebook users, 8 million Twitter users and other social media platforms account for millions more. By strategically using social networking sites such as Facebook and Twitter, you have the potential build your online business presence immensely.

Inform customers of your products and services
If you sell a product online, chances are that a good portion of your customers are on Twitter or Facebook, sharing opinions, asking for advice on which new products to buy, and complaining about brands they dislike. If you are in the professional services industry, your clients are probably online, letting their Twitter followers and Facebook friends know how you’ve exercised your practice to assist their needs. Now you have the opportunity to engage and reach your target audience wherever they gather.

Utilize communities to engage, listen, and respond to your customers
Rather than constantly selling and blasting product releases, we recommend that you provide free tips and resources that allow your customers to appreciate you for your knowledge and experience. Social media can help you build long-term relationships, credibility and customer loyalty.

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1) Organic Traffic: With their Universal Search protocol, Google has started showing press releases in organic search results. If your press release is well-optimized, it can rank for two to three days in Google organic results. The press release can also get traffic from Google News and other news aggregator websites.

2) Link Building: You can use your important keywords as anchor text and link them to relevant pages on your website. When the press release is distributed these links will be picked up by distribution partners. Links from many of these sites will not be counted, but some of them will.  No matter how big or small your business, link building within your website is a great way to get aggressive on the web.

3) Reputation Management: If someone has criticized your company, one sure way to get the criticism off the first page of Google Blog Search or Google search results is to issue multiple press releases. Of course, if you want to do a professional job, then you need to get external links to your press releases and bookmark and tag these releases.

4) Bloggers and Web 2.0 Audience: Many bloggers subscribe to online press release distribution services like PRWeb. If your press release interests them, they might blog about it and give a link to your press release or your website. If you consistently reach out to this audience, you can get significant links, traffic and sales from them.

5) Traffic from Traditional Media: If your press release interests journalists, they will follow up with you and write a story about your business.This will most certainly lead to a short term boost in your website traffic and sales.

By: Milind Mody

Article Source

At Executionists, our team works with several external developers with expertise in various programming languages. Robert Jung is a Drupal developer extraordinaire that we call on when a Drupal project comes our way. Below is an email correspondence Robert wrote at the end of a long series of client requests. It’s letters like this that break the monotony and tension that sometimes develops between client and development partner. I don’t think you need to know much about Drupal or Flash to appreciate it. (Client names have been changed).
————————————-

From: Robert Jung
Re: Urgent ImageMap Page Bug Fix Request

All,

Pull up a chair and make yourselves comfortable; it’s time to do a little magic trick with image maps, Flash animation files, and www.clientwebsite.com…

First, proving that my recollection is working correctly, I am happy to mention that image maps using Flash SWF files are working properly on www.clientwebsite.com.  An example of this can be found at http:// www.clientwebsite.com/flashimagemapdemo — the two sides of the Flash animation can be clicked to go to individual image map detail pages.  This was the feature the client originally asked for and which was delivered several months ago.

“Ah,” you ask, “but then how come the buttons at http:// www.clientwebsite.com/meet_the_team don’t work when visiting the page on a Mac?”

The reason for this is due to a little secret: according to the official W3C HTML spec, image maps only work with — surprise, surprise — images.  By decree of the keepers of the internet, you CANNOT USE FLASH WITH IMAGE MAPS.

“But wait!” you cry.  “Image maps DO work with Flash!  I can go to http:// www.clientwebsite.com/flashimagemapdemo and use the image map there!”

At the risk of getting my membership at the Magic Castle revoked, I will now reveal the secret: For www.clientwebsite.com, when we create an image map using a Flash SWF file, we superimpose a transparent .GIF on top of the Flash animation (using CSS).  When you click on the image map at http:// www.clientwebsite.com /flashimagemapdemo, you’re really clicking on a transparent .GIF, while the Flash animation plays underneath.

And that is the reason why the movie control buttons at http:// www.clientwebsite.com /meet_the_ team didn’t work — because when you click on the buttons, you’re *actually* clicking on the transparent .GIF instead — which intercepts the clicks before they can activate the movie control buttons.

(The controls work on a Windows PC because the Windows version of Flash ignores the transparent .GIF overlay and reads the clicks “through” the transparent .GIF.  The Mac version of Flash, on the other hand, doesn’t do this.)

While that’s all fine and dandy for those who enjoy stupid geek tricks, the non-geeks are starting to get bored.  “What about that control we wanted for turning off image maps with Flash SWF map files?”

Never let it be said that I leave customers unsatisfied…

*POOF!*

On the ImageMap map page controls (under the “Edit” tab), you will now find a checkbox marked — appropriately enough — “Disable link items for Flash SWF image maps.”  If that box is checked and your image map is using a Flash SWF file, the image map functionality is disabled.  You can then make links inside the SWF that link to the children imageMap pages, as requested.

And that brings us to the end of our little geek magic show; the folks at www.clientwebsite.com get their image maps working exactly as they wish for, Mr. Parr gets some happy customers, and I get to indulge myself with a punch-drunk creative writing exercise…

Have a good evening, folks.  I’ll be here all week!

–Robert Jung
rjung@mac.com

Submitted by: Richard Parr

Executionists

We’re proud to announce some of our recently launched projects!

Studio DNA Salon
www.studiodnasalon.com
November, 2007

The Million Lights Project
www.millionlightsproject.org
November, 2007

The Festival of New American Musicals
www.lafestival.org
November, 2007

Discrimination Attorney
www.discriminationattorney.com
October, 2007

The Safe Sippy
www.thesafesippy.com
September, 2007

Illustration: Dave Abston (www.graphicsbydave.com)

Scope Creep (also called requirement creep, feature creep, and sometimes kitchen sink syndrome) in project management refers to uncontrolled changes in a project’s scope. This phenomenon can occur when the scope of a project is not properly defined, documented, or controlled. It is generally considered a negative occurrence to be avoided.

Typically, the scope increase consists of either new products or new features of already approved product designs, without corresponding increases in resources, schedule, or budget. As a result, the project team risks drifting away from its original purpose and scope on unplanned additions. As the scope of a project grows, more tasks must be completed within the budget and schedule originally designed for a smaller set of tasks. Thus Scope Creep can also result in a project team overrunning its original budget and schedule. If budget or schedule are increased along with scope, the change is usually considered an acceptable addition to the project, and the term ‘Scope Creep’ not used. (more…)

We are proud to announce that we are the recipient of a 2007 WebAward for
Outstanding Achievement in Website Development
presented by the Web Marketing Association!

Our award was presented in recognition of our work on the Christopher Laue Productions site.

Christopher Laue
Executionists, Inc.
Events Standard of Excellence

Creative Director: Richard Parr
Senior Designer: Kaoru Wood
Flash Designer: Conrad Julian
Project Manager: Temy Gu

Our overall scores:

We are thrilled and grateful to be recognized!

Starting in 1997 with a whimsical Felderman and Keating website, Executionists kicked off a successful decade of designing for architectural construction firms. We’ve won several design awards for these projects, including a Realcomm Digital Media Award for Best Website and Macromedia Shocked Site of the Day.

Since then we’ve launched more sites, with the numbers constantly growing. Here are a couple of our most recent projects… (more…)

If you’re a traditional retail business, you can often open a shop selling widgets with little local competition. Other than your signage and the occasional mailer to remind people that you’re there, there’s little need for aggressive marketing.

But, open a business on the web, and suddenly you’re competing with local, national and even international competitors. Unless you have a niche, local service business or exclusive product, you have no choice but to get aggressive on the web.

So what can you do? (more…)