Top 5 Reasons to Write a Press Release!
June 4th, 2009
1) Organic Traffic: With their Universal Search protocol, Google has started showing press releases in organic search results. If your press release is well-optimized, it can rank for two to three days in Google organic results. The press release can also get traffic from Google News and other news aggregator websites.
2) Link Building: You can use your important keywords as anchor text and link them to relevant pages on your website. When the press release is distributed these links will be picked up by distribution partners. Links from many of these sites will not be counted, but some of them will. No matter how big or small your business, link building within your website is a great way to get aggressive on the web.
3) Reputation Management: If someone has criticized your company, one sure way to get the criticism off the first page of Google Blog Search or Google search results is to issue multiple press releases. Of course, if you want to do a professional job, then you need to get external links to your press releases and bookmark and tag these releases.
4) Bloggers and Web 2.0 Audience: Many bloggers subscribe to online press release distribution services like PRWeb. If your press release interests them, they might blog about it and give a link to your press release or your website. If you consistently reach out to this audience, you can get significant links, traffic and sales from them.
5) Traffic from Traditional Media: If your press release interests journalists, they will follow up with you and write a story about your business.This will most certainly lead to a short term boost in your website traffic and sales.
By: Milind Mody
June 4th, 2009 at 4:58 pm
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June 12th, 2009 at 10:02 am
I dont agree with this post. Often times, press releases are not used correctly in the industry and can lead your business to nowhere land. Think of it this way, press releases are kind of like a shot gun blast in hopes of hitting your target. If your business is going to distribute a press release, make sure you hire a good spin doctor (Publicist) who can turn any story about your product or service into a news worthy event.
June 12th, 2009 at 12:32 pm
Hi Bryan,
I think you are absolutely right that press releases should be written for a good reason and with an interesting spin. However, new products, services and significant news updates are also press release worthy, of course, with a compelling spin.
-Executionists
December 17th, 2009 at 3:34 pm
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