Get Aggressive on the Web.
July 3rd, 2007If you’re a traditional retail business, you can often open a shop selling widgets with little local competition. Other than your signage and the occasional mailer to remind people that you’re there, there’s little need for aggressive marketing.
But, open a business on the web, and suddenly you’re competing with local, national and even international competitors. Unless you have a niche, local service business or exclusive product, you have no choice but to get aggressive on the web.
So what can you do?
A quick Google search shows us:
• 22,056 books on web marketing at Amazon
• 185,000,000 related sites on internet marketing companies
• 109,000,000 related sites for website marketing tips
With all these resources, how do you determine what makes the most sense for your business?
Here’s our top 3 ways to get aggressive with your web marketing:
1) Design.
Make sure your site is designed well. Is it visually appealing, or does it look like someone threw up random text and images? Does the text captivate and motivate visitors to learn about your business?
2) SEM (Search Engine Marketing) & SEO (Search Engine Optimization).
This has become a huge industry over the last five years. If I look at web stats for our website, I can see that over 50% of our traffic comes from search engines such as Google. There’s a strategy to getting a high position in the search engines, and knowing how to develop that strategy and implement it is critical to the success of a web business.
3) Affiliate Marketing.
Are you a member of any professional business organizations? Chamber of Commerce, Trade Organizations, etc. Chances are these organizations will have websites and member directories. Maximize your exposure on these affiliated websites because links from them to you (and vice versa) will boost your website traffic.
Let’s not forget about email and print marketing. But I’ve got to get back to work, so I’ll get to that next week.
If there’s a topic you’d like us to blog about, let us know. And if you want to get aggressive on the web with your business, give us a call for a free consultation.
July 20th, 2007 at 8:21 pm
it’s also important to pick a niche rather than a big market!
Sincerely, Cody Goodman
Niche Marketing On Crack Software
Niche Marketing Secrets And Strategies for your web site.
July 27th, 2007 at 9:33 am
[...] and flexible promotions. By adding SEO (Search Engine Optimization – see our previous post, Get Aggressive on the Web) and tailoring the site to highlight the uniqueness and necessity of a product or service, we shape [...]
June 4th, 2009 at 11:03 am
[...] 2) Link Building: You can use your important keywords as anchor text and link them to relevant pages on your website. When the press release is distributed these links will be picked up by distribution partners. Links from many of these sites will not be counted, but some of them will. No matter how big or small your business, link building within your website is a great way to get aggressive on the web. [...]
June 23rd, 2009 at 6:53 am
This blog is a great resource for small business who want to actively market their business. Thanks for the info. I appreciate it.
June 24th, 2009 at 2:25 pm
[...] Three: Strong Call To Action Several of the top five listings (Ovi Store excluded) had a clear value proposition presented that [...]
June 28th, 2009 at 10:50 pm
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July 24th, 2009 at 4:22 am
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July 25th, 2009 at 4:07 am
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